Sales management, professional focus (en alternance)

Overview

In less than 20 years, the role of sales professionals has been totally transformed. Increased competition, a tougher market and unbridled digitalization have changed the rules of the game. More than ever, the company must adapt by imagining new ways of thinking, collaborating and doing, thus leading the sales function to question itself and modifying the practices of sales people.

The focus is on the various cross-functional dimensions of the company related to sales, such as strategy, management control, pricing policy, the business environment, e-business, innovation, commercial law, sales force management, logistics, sales techniques and commercial negotiation rules.

What makes it special? Articulate periods of theoretical training given at HEC Liège at a rate of 2 days per week and periods of activities in the company at a rate of 3 days per week for the acquisition of knowledge and skills from professional experience.