Duration
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : 12h Th
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : 30h Th
Destinations: components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : 24h Th
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : 36h Th
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : 24h Th
Accounting, financial plan and legal aspects : 30h Th
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : 18h Th
Seminar or field trip : 6h Th
Number of credits
| Inter-university certificate in tourism and leisure management | 14 crédits |
Lecturer
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : Vanessa Grandgagnage, Philippe Lheureux
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : Alain Decrop, Philippe Lheureux, Serge Schmitz
Destinations: components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : Dimitri Belayew, Guénaël Devillet, Serge Schmitz
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : Alain Decrop, Pierre Genard, Philippe Lheureux, Delphine Marot, Laurent Smolders
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : Carole Demoulin, Sophie Holemans, Jocelyne Robert
Accounting, financial plan and legal aspects : Alain Dubois, Eric Jurdant
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : Isabelle Bâlon, Philippe Lheureux, N..., Benoît Paquay
Seminar or field trip : Collégialité
Coordinator
Language(s) of instruction
French language
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program