2021-2022 / Inter-university certificate

Tourism and leisure management

20 crédits

Cycle view

  • Bloc
  • Organisation
  • Théorie
  • Pratique
  • Autres
  • Crédits

Compulsory courses

B1
20Cr
CodeDétailsBlocOrganisationThéoriePratiqueAutresCrédits
SCER0015-1Advanced states
Collégialité
B1---6
SCER0016-1Personal work including executive summaryB114
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally
Vanessa Grandgagnage, Philippe Lheureux
  12-- 
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences
Alain Decrop, Philippe Lheureux, Serge Schmitz
  30-- 
Destinations: components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development
Dimitri Belayew, Guénaël Devillet, Serge Schmitz
  24-- 
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR
Alain Decrop, Pierre Genard, Philippe Lheureux, Delphine Marot, Laurent Smolders
  36-- 
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership
Carole Demoulin, Sophie Holemans, Jocelyne Robert
  24-- 
Accounting, financial plan and legal aspects
Alain Dubois, Eric Jurdant
  30-- 
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy
Isabelle Bâlon, Philippe Lheureux, N..., Benoît Paquay
  18-- 
Seminar or field trip
Collégialité
  6--