Certificat interuniversitaire en management du tourisme et des loisirs

Study Programmes 2015-2016

Formation continue

Cycle view

Block view

Programme structure

Programme Paysage
Bloc 1 du programme de l'année

Block view of the study programme					Or	Th	Pr	Ot	Cr
Bloc 1 du programme de l'année
Informations complémentaires
Compulsory courses
	SCER0015-1				Advanced states - Serge Schmitz			-	-	-	6
		Advanced states - Serge Schmitz
	SCER0016-1				Personal work including executive summary						14
		Personal work including executive summary
					-	Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally - Serge Bressers, Barbara Destrée						12	-	-
			Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally - Serge Bressers, Barbara Destrée
					-	Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences - Alain Decrop, François Dessart, Sabine Henry, Serge Schmitz, Anne Van Coppenolle						36	-	-
			Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences - Alain Decrop, François Dessart, Sabine Henry, Serge Schmitz, Anne Van Coppenolle
					-	Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development - Dimitri Belayew, Eric Cornelis, Guénaël Devillet, Serge Schmitz						24	-	-
			Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development - Dimitri Belayew, Eric Cornelis, Guénaël Devillet, Serge Schmitz
					-	Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR - Serge Bressers, José Clossen, Jérémy Dagnies, François Dessart, P. Genard, Wafa Hammedi, Anne Van Coppenolle						42	-	-
			Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR - Serge Bressers, José Clossen, Jérémy Dagnies, François Dessart, P. Genard, Wafa Hammedi, Anne Van Coppenolle
					-	HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership - François Colas, Christine Mathy, Jocelyne Robert, Luc Saubain, Dimitri Simon						18	-	-
			HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership - François Colas, Christine Mathy, Jocelyne Robert, Luc Saubain, Dimitri Simon
					-	Accounting, financial plan and legal aspects - Olivier Berger, S. Vieilletoile						24	-	-
			Accounting, financial plan and legal aspects - Olivier Berger, S. Vieilletoile
					-	Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy - Céline Brandt, Serge Bressers, Denis Genevois, Philippe Lheureux, Benoît Paquay						18	-	-
			Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy - Céline Brandt, Serge Bressers, Denis Genevois, Philippe Lheureux, Benoît Paquay
					-	Seminar or field trip - Collégialité						6	-	-
			Seminar or field trip - Collégialité
				Remarque : In addition to this program, students will participate in a day of more sectional study which content may vary according to the news or special interests.