A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

François Dessart

Learning units :  
 

PCER0022-1		Module 4: Economic, legal and socio-historical issues related to ICH			Holder
		-	La valorisation touristique du PCI
		-	Le tourisme et les souvenirs touristiques
		-	Evaluation de l'incidence socio-économique du PCI
		-	Les produits du terroir
		-	Aspects juridiques et questions spéciales sur la patrimonialisation
		-	PCI et développement durable
SCER0016-1		Personal work including executive summary			Holder
		-	Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally
		-	Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences
		-	Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development
		-	Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR
		-	HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership
		-	Accounting, financial plan and legal aspects
		-	Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy
		-	Seminar or field trip