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Lifelong Learning Education
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Faculty of Sciences
Certificat interuniversitaire en management du tourisme et des loisirs
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Or
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Th
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Pr
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Au
| Credits
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A single year
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Informations complémentaires
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Compulsory courses
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SCER0015-1
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Advanced states - Collégialité
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| -
| -
| -
| 6
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SCER0016-1
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Personal work including executive summary
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| 14
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Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally - Serge Bressers, Barbara Destrée
| | 12
| -
| -
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| | - |
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences - Alain Decrop, François Dessart, Sabine Henry, Serge Schmitz, Anne Van Coppenolle
| | 36
| -
| -
| |
| | - |
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development - Dimitri Belayew, Eric Cornelis, Guénaël Devillet, Serge Schmitz
| | 24
| -
| -
| |
| | - |
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR - Serge Bressers, José Clossen, Jérémy Dagnies, François Dessart, P. Genard, Wafa Hammedi, Anne Van Coppenolle
| | 42
| -
| -
| |
| | - |
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership - François Colas, Christine Mathy, Jocelyne Robert, Luc Saubain, Dimitri Simon
| | 18
| -
| -
| |
| | - |
Accounting, financial plan and legal aspects - Olivier Berger, S. Vieilletoile
| | 24
| -
| -
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| | - |
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy - Céline Brandt, Serge Bressers, Denis Genevois, Philippe Lheureux, Benoît Paquay
| | 18
| -
| -
| |
| | - |
Seminar or field trip - Collégialité
| | 6
| -
| -
| |
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Notice
En plus de ce programme, l'étudiant participera à une journée d'étude davantage transversale dont le contenu pourrait varier en fonction de l'actualité ou d'intérêts particuliers.
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