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| Version 2013-2014 |
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| SCER0016-1 | Personal work including executive summary
- Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally
- Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences
- Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development
- Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR
- HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership
- Accounting, financial plan and legal aspects
- Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy
- Seminar or field trip
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| Duration : | Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : 12h Th
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : 36h Th
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : 24h Th
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : 42h Th
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : 18h Th
Accounting, financial plan and legal aspects : 24h Th
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : 18h Th
Seminar or field trip : 6h Th
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| Lecturer : | Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : Serge Bressers, Barbara Destrée
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : Alain Decrop, François Dessart, Sabine Henry, Serge Schmitz, Anne Van Coppenolle
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : Dimitri Belayew, Eric Cornelis, Guénaël Devillet, Serge Schmitz
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : Serge Bressers, José Clossen, Jérémy Dagnies, François Dessart, P. Genard, Wafa Hammedi, Anne Van Coppenolle
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : François Colas, Christine Mathy, Jocelyne Robert, Luc Saubain, Dimitri Simon
Accounting, financial plan and legal aspects : Olivier Berger, S. Vieilletoile
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : Céline Brandt, Serge Bressers, Denis Genevois, Philippe Lheureux, Benoît Paquay
Seminar or field trip : Collégialité
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| Coordinator : | Serge Schmitz |
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| French language |
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