| PCER0022-1 | | Module 4: Economic, legal and socio-historical issues related to ICH | | Holder |
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- La valorisation touristique du PCI | | |
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- Le tourisme et les souvenirs touristiques | | |
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- Evaluation de l'incidence socio-économique du PCI | | |
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- Les produits du terroir | | |
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- Aspects juridiques et questions spéciales sur la patrimonialisation | | |
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- PCI et développement durable | | |
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| SCER0016-1 | | Personal work including executive summary | | Holder |
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- Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally | | |
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- Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences | | |
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- Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development | | |
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- Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR | | |
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- HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership | | |
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- Accounting, financial plan and legal aspects | | |
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- Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy | | |
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- Seminar or field trip | | |
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