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2026-2027 / GEST7118-1

Economic Perspectives on Sales

Duration

36h Th

Number of credits

 Master in sales management, professional focus (en alternance)4 crédits 

Lecturer

Jérome Schoenmaeckers

Language(s) of instruction

English language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The course is jointly taught by two professors, Professor Jérôme Schoenmaeckers and Professor Jérôme Manise.

The first part, taught by Professor Schoenmaeckers, focuses on:

1) Recall economics concepts using low-tech, low-mathematics language.
2) Have a general understanding of the major current economic issues (in a business perspective) :
*What economic environment and paradigm of thought?
*Reasons for trade (Smith, Ricardo)
*Public goods, market imperfection and the resulting state intervention
*What to do when the economic environment is in crisis (COVID 19, inflation)?
*The economy and climate change

The second part, thaught by Professor Manise, is composed of 8 modules and adresses key political aspects affecting international economy.

Learning outcomes of the learning unit

Understand basic economic language and the general context of the economic world.

Develop a critical approach to the economic environment and analyze the factors impacting economic exchanges.

Build the necessary tools to be able to interpret and understand the importance of the role of the state and the (obvious) links between the economy (and growth), successive crises and climate change.

Identify the key political factors currently influencing international trade.

Analyse a current international situation by describing its main determinants, distinguishing its key dimensions, and explaining its consequences.

Prerequisite knowledge and skills

N/A

 

Planned learning activities and teaching methods

Ex-cathedra course

Exercises

Discussion and analysis of cards

Mode of delivery (face to face, distance learning, hybrid learning)

Face-to-face course


Further information:

Face-to-face

Course materials and recommended or required readings

Platform(s) used for course materials:
- LOL@


Further information:

Course materials, including the slides presented in class, will be provided to students as the course progresses. These materials follow the general structure of the course but do not contain all the information discussed during the sessions. Students are therefore expected to attend classes and take comprehensive notes.

Introduction à l'économie (Acemoglu, Laibson et List, 2018) 

Économie internationale (Krugman, Obstfeld et Melitz, 2022)

Exam(s) in session

Any session

- In-person

written exam ( multiple-choice questionnaire, open-ended questions )


Further information:

Written exam including MCQ, situation analysis questions and open questions

Work placement(s)

N/A

Organisational remarks and main changes to the course

Slides and exercices sent before the course

Contacts

Jérôme SCHOENMAECKERS - jerome.schoenmaeckers@uliege.be
UER Economie
HEC-Ecole de Gestion de l'Université de Liège
rue LOUVREX 14

Association of one or more MOOCs