Duration
40h Th, 150h Pr
Number of credits
| Advanced Master in Entrepreneurship (Specialised master in entrepreneurship) | 10 crédits |
Lecturer
Substitute(s)
Language(s) of instruction
French language
Organisation and examination
All year long, with partial in January
If a student fails an examination during the first term:
- They are permitted to resit the assessed subject during the second term (May-June);
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The Startup Mission course (GEST7116) is a hands-on introduction to entrepreneurship, structured around three themes: identifying an opportunity, evaluating it, and then implementing it. Throughout the year, either individually or in teams, you will apply a proven framework that combines Design Thinking, the "Disciplined Entrepreneurship" process, and the "Lean Startup" approach. Each session moves your project forward: you formulate a hypothesis, test it in the field with real users, and then adjust it.
Add Laura's section
This course is for anyone who wants to understand the process of launching a startup and develop an entrepreneurial mindset-whether you plan to start a business one day or are still on the fence and want to test your interest in the field. No prior entrepreneurial experience is required: the ideation phase is part of the course. However, the workload is significant and the pace is steady, as the project progresses each week.
Its primary goal is not to get you to launch a business, but to help you master the process and develop your entrepreneurial mindset. Above all, we focus on teaching you "how to fish" rather than "how to catch a fish." That said, the curriculum is demanding and the experience gained is very real: students who decide to continue their project beyond the course approach its launch with a much more solid foundation.
Learning outcomes of the learning unit
By the end of the course, you will have a solid understanding of what it takes to identify, evaluate, and launch a startup. Students who wish to do so will leave with a project well-developed enough to be presented to an incubator, an accelerator, or sometimes an investor: a clearly defined opportunity, hypotheses tested with real users, and a quantified business model. Of course, the course does not guarantee admission, as this depends on the specific criteria of each organization.
Prerequisite knowledge and skills
There are no formal prerequisites-neither in management nor in technology-and no need for a pre-existing project idea: ideation is part of the course. The only real prerequisite is a mindset: a willingness to work amid uncertainty, to go out into the field, and to have your assumptions proven wrong.
Planned learning activities and teaching methods
In-person lectures, readings, seminars (residential, 2Tonnes, in-person, and online), peer evaluations, individual and group assignments.
We also strongly encourage you to take advantage of the Starter Corners program offered by the Entrepreneurship & Innovation Lab. For more information and to schedule an appointment, see ASMA
Mode of delivery (face to face, distance learning, hybrid learning)
Blended learning
Further information:
This course is taught exclusively in person. The seminars (Euroquity pitch sessions) are held online.
Course materials and recommended or required readings
Platform(s) used for course materials:
- LOL@
Further information:
Course materials and required or recommended readings are provided via: https://lola.hec.uliege.be/course/view.php?id=489. In addition to the information provided on this site, other readings may be added to this list during the year.
The schedules and locations for lectures, lab sessions, and seminars (in-person and online) are listed in CELCAT.
Required readings:
*Disciplined Entrepreneurship: 24 Steps to a Successful Startup* (Wiley)
Bill Aulet, ISBN: 978-1-118-69228-8 Students are expected to have finished reading the first 15 steps of *Disciplined Entrepreneurship: 24 Steps to a Successful Startup* by October 20.
This companion book will help you better understand how to apply the concepts and chapters dedicated to each step; it is recommended that you review it before the class in which these topics will be covered. This book can also serve as a valuable reference as you work on implementing each step.
Suggested readings:
The Next Generation Business Model: A Guide for Visionaries, Revolutionaries, and Challengers (Pearson)
Alexander Osterwalder, Yves Pigneur (Translated by Emily Borgeaud), ISBN: 978-2-7440-6487-6
Exam(s) in session
Any session
- In-person
written exam AND oral exam
Written work / report
Out-of-session test(s)
Further information:
- 10%: Peer evaluations
- 30%: Practical assignments
- 60%: Comprehensive exam
Work placement(s)
Organisational remarks and main changes to the course
Contacts
Prof. Frédéric Ooms (titulaire)
Assistant Professor HEC Liège
Academic director HEC Entrepreneurs
Office: bâtiment n1B local 1702
E-mail : fooms@uliege.be
Laura Warnier (co-titulaire)
Maître de conférences, HEC Liège
E-mail :
Joëlle Noti (Teaching Assistant)
Office: bâtiment n1B local 1702
E-mail : Joelle.Noti@uliege.be
You should always ask a question. The best time to do so is during class, since the answer will benefit the whole class. And if you'd rather not ask in front of everyone, come see the teacher during break or after class: that's the most direct way to get an answer.
If your question can't wait until the next class, post it to the teachers on the Lol@ forum: https://lola.hec.uliege.be/mod/forum/view.php?id=30256
But before sending that message, ask yourself these three questions:
- First, is the answer already in the syllabus or on Lol@?
- Second, can I find the answer myself-either on my own or by talking with my classmates?
- Third, if we were at work, would I take the initiative to find the answer on my own before going to see my manager?