Management, professional focus in international strategic marketing

Programme content

Upon completion of the specialization, students will be able to:

• Collect, analyze and summarize data to support decision-making;
• Use tools to transform raw information into consumer insights;
• Develop a strong brand;
• Create and maintain a competitive advantage;
• Develop global strategies for products and services;
• Develop digital marketing strategies and understand key digital concepts, including digital business models, e-commerce, digital consumer behavior, communication modes, social networks, KPIs, etc. ;
• Define, evaluate and implement multi-channel strategies;
• Create strategies to win, activate and retain (online) customers.

This specialization is offered as part of the Master in Management.

The Master in Management provides students with an in-depth understanding of how businesses and organizations operate, as well as insight into contemporary economic challenges. Through this program, they are equipped to engage strategically and responsibly in all areas of business management.

By deepening their knowledge of core management disciplines (through the common curriculum) and specializing in a specific field (through a specialization), students will develop strong technical skills and essential soft skills to thrive as managers, executives, or entrepreneurs.

This specialization paves the way for both generalist and specialist career paths, offering a unique and distinctive profile that is highly valued in the job market.

Other specializations available within this Master's program:

• Banking and asset management
• Financial analysis and audit
• Global supply chain management
• Intrapreneurship and management of innovation projects
• Management des entreprises sociales et transition
• Management des organisations et dynamiques sociales
• Droit (1st step - Droit-Gestion)
• Droit-Gestion
• Finalité didactique

Added value

The importance given to foreign languages and internationalization in the program

Master's courses are offered either entirely in English or in a bilingual French-English format. Students are also expected to master a second foreign language and spend part of their first master's year at one of 152 partner universities in 41 countries (47% of which hold at least one accreditation among EQUIS, AACSB, or EPAS, and 10% holding the prestigious triple accreditation). There is also a policy of double-degree programs with foreign universities.

A program that combines broad academic and cross-disciplinary skills

The program develops skills essential for building a successful career in the economic world, in companies or professional organizations (adaptability, flexibility, intellectual curiosity, openness to the world, creativity, entrepreneurial mindset, communication, personal commitment and development, grounding in real-world issues, and lifelong learning).

Unique skills workshops in French-speaking Belgium

An innovative educational structure designed to help students acquire and validate various practical skills through a wide range of transdisciplinary workshops. These workshops help develop soft skills (communication, negotiation, leadership, etc.), build a professional project, acquire operational skills, and personalize the curriculum. Upon completion, students receive, in addition to their degree, an official document listing all the skills they have acquired.