Communication of Cultural institutions

Stratégies du secteur privé

PARTIM PUBLIC - CULTURAL COMMUNICATION (Alexandre Jacques)

The course proposes to define the profession of "socio-cultural social worker" and to reflext on the specificity ot its role and missions.
In a transversal way, the course proposes to identify the characteristics of the sociocultural sector in french-speaking Belgium.

During the sessions, the students will accomplish practical exercises, in sub-groups. These exercises will be the subject of a constructive and collective analysis.

 PARTIM PRIVATE CULTURAL COMMUNICATION

- Evolution of the profession and current issues
- Specificities of the private cultural sector
- Importance of communication at managerial level (image, internal management, etc.)
- Communication strategy

• Communicating what (cultural content vs. para-cultural content, etc.)
• Communicate how (oral, written, audio-visual communication; traditional and digital tools; success vs. failure)
• Communicate for whom (collective vs. individual, audiences, sponsors, public authorities, colleagues, agents, record company, etc.)
• Communicate where (local, international communication; online vs offline)
• Communicate when (pre-event - event - post event; communication in times of crisis)

Méthodologie du secteur socioculturel

This course offers an introduction to the methodologies specific to the socio-cultural field, with a particular focus on the role and posture of the socio-cultural facilitator.

It explores several key concepts, including lifelong education (éducation permanente), cultural democracy, and cultural democratization.

Transversally, the course aims to identify the characteristics, challenges, and dynamics of the socio-cultural sector in French-speaking Belgium.

Throughout the semester, students will engage in practical exercises, such as socio-cultural facilitation simulations in small groups, followed by collective and constructive analysis sessions.

Stratégies du secteur privé

PARTIM PUBLIC - CULTURAL COMMUNICATION

At the end of the course, the student will be able to : 

• Understand the specificities and the challenges of the socio-cultural field in french-speaking Belgium ;
• Carry out socio-cultural activities adapted to an audience, to a sector ; 
• Animate groups in a civic approach (ie put into practice the methodes of "Education Permanente") ;
• Constructively evaluatge its action

Méthodologie du secteur socioculturel

By the end of the course, students will be able to:

Understand the specificities and challenges of the socio-cultural sector in French-speaking Belgium;

Design socio-cultural activities adapted to a specific audience and context;

Co-facilitate a group within a citizenship-oriented approach, applying methods of lifelong education;

Evaluate their facilitation practice in a reflective and constructive manner.

Stratégies du secteur privé

PARTIM PUBLIC - CULTURAL COMMUNICATION

Writing skills. Basic knowledge of the concepts of "Education Permanente".

 

PARTIM PRIVATE CULTURAL COMMUNICATION

Basic knowledge of communication methods and tools. Writing skills.

Méthodologie du secteur socioculturel

No prerequisites are required.

Stratégies du secteur privé

PARTIM PRIVATE CULTURAL COMMUNICATION

Typical structure of a session: A. (+- 1h) theoretical introduction on a general theme or a specific issue + case study introduction; B ( +-1h) Application (analysis of materials, production, collective critical discussion)  

Case studies : Les Ardentes; Reflektor; Fêtes des Solidarités; Mithra Jazz in Liège; OM (launch of a new concert hall in Seraing)  

Materials: communication plan, press release, social network history, media partnerships, audio-visual content, invitation to external speaker, comparative analysis with other events (social network analysis, etc.)

Stratégies du secteur privé

Face-to-face course

Stratégies du secteur privé

PARTIM PRIVATE CULTURAL COMMUNICATION

Analysis of examples seen in the course, research of similar cases and course notes.

Stratégies du secteur privé

Written work / report

Continuous assessment


Additional information:

PARTIM PUBLIC - CULTURAL COMMUNICATION

The final essessment will cover : 

• the individual work provided during the sessions by the student (continuous evaluation of the practical exercises) ;
• a written document (5 pages) by sub-group relating the analysis of the animation (description in terms of objectives, content methods, ...).

Méthodologie du secteur socioculturel

Exam(s) in session

Any session

- In-person

written exam

Continuous assessment


Further information:

Assessment consists of two components:

Continuous assessment - evaluation of participation, engagement, and the quality of individual work completed during sessions (practical exercises);

Collective written report (approximately 5 pages) - analysis of the facilitation exercise carried out in small groups, focusing on objectives, content, methods, and facilitation posture.

Stratégies du secteur privé

NA.

Stratégies du secteur privé

CULTURAL COMMUNICATION - PUBLIC PARTIM

Jacques Alexandre
A.Jacques@uliege.be
0496 08 51 72


PARTIM PRIVATE CULTURAL COMMUNICATION

Jean-Yves Reumont
jyr@lesardentes.be
0475686054

Méthodologie du secteur socioculturel

Alex JACQUES

alexjcqs@gmail.com