Duration
9h Th
Number of credits
| Master in sales management, professional focus (en alternance) | 1 crédit |
Lecturer
Language(s) of instruction
English language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
This course aims to equip students with the fundamentals in research methods in order to develop their final thesis.
Learning outcomes of the learning unit
At the end of this course you will be able to:
- structure and plan your master project
- draft an appealing literature review
- make sound theoretical and methodological choices
- present and discuss research findings (with a focus on case study method)
- develop your critical thinking
- make explicit and justify your choices
- strengthen your writing and presentation capacity
Prerequisite knowledge and skills
None
Planned learning activities and teaching methods
Interactive sessions combining contents supplied by the teacher with practical implementation exercises. Methodological resources will be made available to students.
Mode of delivery (face to face, distance learning, hybrid learning)
Blended learning
Further information:
The sessions are in-person sessions (except session 2) and will not be recorded. Online resources will be made available to students. Preparation work can be asked before the course.
Course materials and recommended or required readings
Written work / report
Continuous assessment
Further information:
Participation in the serious game and submission of a group report (5 students per group) (70%)
- Students work in teams on the serious game during the last session of the course
- At the end of the game, each group submits a report
Individual portfolio (30%)
- Each student develops an individual portfolio, serving as preparation for their development plan.
- The assessment of the portfolio focuses primarily on whether it is completed in accordance with the guidelines and submitted on time, rather than on the detailed content of the thesis project.
/!\Completing the portfolio and participating in both components of the course (serious game and portfolio) are mandatory to pass the course.
In the resit session, students will be required to analyze an article, following the same approach as in the serious game. The work must be submitted individually (70%). The portfolio must also be completed (30%).
Work placement(s)
Organisational remarks and main changes to the course
Contacts
Prof. Nadia Steils (nadia.steils@uliege.be)