Duration
15h Th, 15h Pr
Number of credits
| Master in communication, professional focus in publishing and the publishing industry | 5 crédits | |||
| Master in communication, professional focus in cultural mediation and public relations | 5 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
This workshop invites students to design, from start to finish, a fictional editorial project, constructed as if it were to result in the actual publication and circulation of a book. The aim is to recreate the full range of elements that usually surround a book and determine its editorial and public recognition.
The work is organized into several successive stages. Students begin by defining a book concept and its editorial and commercial positioning. They then carry out a comparative analysis to situate their project within the existing landscape and to clarify its distinctive features. On this basis, they develop the main presentation tools: description of the book, author profile (real or fictional), drafting of arguments, and formulation of commercial highlights. Alongside this, they reflect on the material dimension of the book, considering format, physical characteristics, production choices, and design.
These foundations lead to the design of a crowdfunding campaign, including the definition of rewards adapted to potential readers and supporters. The project is further extended with a media plan, involving the selection of relevant channels and outlets (press, radio, podcasts, digital platforms) to ensure visibility. Finally, students reflect on possible point-of-sale advertising (POS) devices, imagining formats tailored to different bookshop contexts, without producing them materially.
In this way, the workshop enables students to approach the book not simply as a printed text, but as a comprehensive editorial project shaped by strategic, material, and symbolic decisions.
Learning outcomes of the learning unit
By the end of this course, students will be able to:
- design a fictional editorial project in all its dimensions, from the initial concept to distribution strategies;
- analyze the existing editorial environment and position a project within it;
- produce communication tools tailored to different audiences and media (back cover text, press release, digital publications, etc.);
- reflect on the material and symbolic implications of editorial choices;
- assess the benefits and limitations of artificial intelligence as a tool for design and communication.
Prerequisite knowledge and skills
No prerequisites are required.
Planned learning activities and teaching methods
The course combines theoretical input, collective analysis of examples, hands-on design workshops, and progressive follow-up through intermediate submissions. Experimental work with AI tools is also included, in order to examine both their potential uses and their limits.
Mode of delivery (face to face, distance learning, hybrid learning)
Face-to-face course
Course materials and recommended or required readings
Platform(s) used for course materials:
- eCampus
Further information:
Reference documents (theoretical texts, commented examples, professional resources) are provided to students and serve as the basis for class sessions and assignments.
Written work / report
Further information:
Assessment is based on the submission of a comprehensive final dossier, covering all stages of the editorial project and its promotional campaign. Intermediate submissions are required throughout the year to ensure continuous follow-up.
Evaluation criteria focus on the credibility and coherence of the project, the relevance of the proposed choices, the quality of written and visual productions, the clarity of argumentation, and the ability to take a critical perspective on the use of AI.
Use of artificial intelligence :
AI is an integral part of the workshop and is used as an experimental tool. Students must explicitly declare their uses (tool, function, contribution) and provide a critical assessment of the outcomes. AI can never substitute for understanding the concepts or for personal project development. Any omission or concealment will be treated as a breach of academic integrity.
Work placement(s)
Organisational remarks and main changes to the course
Contacts
Tanguy Habrand
tanguy.habrand@uliege.be
Association of one or more MOOCs
There is no MOOC associated with this course.