Duration
30h Th
Number of credits
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Designed as a practice-oriented course, this workshop offers the most hands-on immersion possible in the professional practices of organisational communication (businesses, public institutions, associations, agencies, etc.). Although centred on practice, the course will be interspersed with theoretical input to ensure everyone shares a common methodological and conceptual foundation, enabling coherent progress on the projects.
Guest professionals will be invited to offer first-hand insight into the diversity of roles and the sector's expectations.
Learning outcomes of the learning unit
At the end of the course, students should be able to:
- analyse an organisation's context and identify its communication challenges;
- formulate the key questions that shape strategy and address the issues identified;
- develop a structured communication plan incorporating diagnostics, objectives, target audiences, messages, channels and budget;
- apply the fundamental tools of communication (press relations, digital communication, social media, storytelling, message typology, etc.);
- understand the professional communication ecosystem (roles, career paths and sector expectations).
Prerequisite knowledge and skills
No previous skills are required, only a strong interest in communication.
Planned learning activities and teaching methods
By its nature, a workshop requires active student participation.
A variety of tasks, carried out both in groups and individually, will structure the sessions.
For example, each session will typically begin with a case study presentation: working in pairs, students will choose a communication case study (physical or digital) and present a critical analysis. The aim is to deconstruct the campaign or action studied: to identify the choices made, understand the rationale, and discuss its strengths as well as its limitations. The presentation should encourage discussion with the class and be supported by a clear, concise PowerPoint.
All detailed instructions regarding the required assignments and the examination will be provided in the first session.
Mode of delivery (face to face, distance learning, hybrid learning)
Face-to-face learning.
Course materials and recommended or required readings
The slideshow used during the course will be made available to students, along with a number of useful reading materials.
Exam(s) in session
Any session
- In-person
oral exam
Written work / report
Continuous assessment
Further information:
Assessment will be based on:
- active participation in class;
- the presentation of case studies;
- at least one individual piece of coursework during the year;
- a group project forming the basis for an oral examination (presentation) to assess both theoretical knowledge and practical skills.
Work placement(s)
N/A
Organisational remarks and main changes to the course
N/A
Contacts
Quanah Zimmerman
Maître de Conférence
quanah.zimmerman@uliege.be
Raphaël Rondia
secrétariat du département Médias, Culture et Communication
raphaël.rondia@uliege.be