2023-2024 / FINA0083-1

Organizational Business Model Design


18h Th

Number of credits

 Master in business engineering (120 ECTS)3 crédits 
 Extra courses intended for exchange students (Erasmus, ...)5 crédits 


Didier Van Caillie

Language(s) of instruction

English language

Organisation and examination

Teaching in the first semester, review in January


Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course focuses on the specificities of strategy formulation, its translation into an evolving business model and its implementation and control in international organisations, either in their structure (multinationals) or in their activities (companies with a high level of export or wide cultural diversification).

It combines a theoretical phase and a practical phase based on the analysis of two real cases, supported by international managers and highly internationalised consulting firms:

At the theoretical level, the fundamental elements of strategy design and modelling and business process management in an international context are presented and illustrated by a real case of an international company listed on the financial markets.

At the practical level, a real case study of an organisation whose activities and shareholdings are highly internationalised is then submitted to the critical eye of the students, who are led to diagnose the strategic control problems of this organisation, to identify their root causes and to propose concrete recommendations for improving some of its key processes, based on a detailed analysis of the risks and controls of key business processes.


Learning outcomes of the learning unit

Strategy : establish a strategy in order to optimize the Global Value Chain of an international firm
* based on an analysis of its economic and financial context
* based on its scientific and technological context
* based on a critical and scientific mind

Implementation : undertstand the implementation process of the strategy and the daily management of an international firm evolving in a VUCA context

* by paying attention to its scientific, technological and entrepreneurial dimensions
* by paying attention to the specificities of its environment, notably its digital aspects and constraints
* by developing a critical attitude and thinking when considering its managerial practices

* by using effectively the main tools and techniques linked to Business Process Management (BPM) and to Enterprise Risk Management (ERM)

Control : implement performance and quality control in an international firm based on an in-depth causal analysis and on the choice of adequate analytical tools.

Communication : communicate effectviely about an international firm, externally

* in English
* by taking into account the specificities of a multicultural and international environment

Adaptability : adapt its managerial practices to the needs of an internationally continuously evolving environment,based on creativity and scientific accuracy on the one hand, autonomy and continuous critical perspective on the other hand



Prerequisite knowledge and skills

The fundamentals of Strategy must be acquired

Planned learning activities and teaching methods

  • Integration of the key principles linked to business process management, to risk modeling and process controls in highly international firms
  • General understanding of the strategic and operational context of 2 real highly-international firms
  • General understanding of operational processes implemented daily in these firms
  • Analysis of the business processes, the risks and weaknesses of these operational processes and proposal of recommandations adapted to the highly-international and multi-cultural context of this firm
  • Defence of these proposals in front of a panel of international consultants
6 work sessions of 3 hours :

  • 2 sessions for an in-depth analysis of a multinational listed firm (strategy and translation of its businss model into its main key business processes) (in a Business Case format)
  • 4 sessions for an in-depth analysis of the risks and controls currently implemented in a multinational, a group of its external auditors being present during the sessions.
Due to the pedagogical methodoloy adopted for this course, your presence to each session is compulsory : an absence to a session that would not be justified by legitimate reasons will lead to a mark "Absent" for the whole course.


Mode of delivery (face to face, distance learning, hybrid learning)

Face-to-face course

Additional information:

Work in groups with the support of a group of managers and international consultants (possibly in a distant format) for the general understanding and the analysis of the real cases (6 sessions, presence is COMPULSORY and absence may lead to the exclusion out ot the course).

Recommended or required readings

De Wit B., Meyer R. (2014) : Strategy : An international perspective, Cengage Learning EMEA; Édition : 5th Revised edition

Exam(s) in session

Any session

- In-person

oral exam

Written work / report

Continuous assessment

Additional information:

- Supervised case study (4 sessions) : Presentation and defense of risk control recommendations before a panel of international consultants: Group & Individual - 50 points

- Individual Business Case: Written analysis report (12 p.) and presentation of this report during an oral interview at the end of the course (in the form of a pitch): Individual - 50 points

Part of the individual evaluation : 70 %

Work placement(s)

Organisational remarks and main changes to the course

See : http://lola.hec.uliege.be/course/view.php?id=293


Teacher :

Prof. D. Van Caillie : d.vancaillie@uliege.be

Assistnt :

Mrs Louise Colling ; louise.colling@uliege.be

Association of one or more MOOCs