Duration
24h Th
Number of credits
| Master in management (120 ECTS) (evening classes) | 4 crédits | |||
| Master in management (60 ECTS) (evening classes) | 4 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The fast growth of digital technologie has impacted marketing management in various ways. This course equips students with theory and practice to understand and implement digital marketing techniques.
Course content: (see French version)
Learning outcomes of the learning unit
At the end of the course, students will be able to:
- Understand the context and challenges of digital transformation, applied to marketing
- Define and understand key concepts realted to digital marketing
- ...
Prerequisite knowledge and skills
The course of Principles of marketing.
Planned learning activities and teaching methods
- Interactive classes;
- Workshops;
- Distance leanring;
- Group work.
Mode of delivery (face to face, distance learning, hybrid learning)
Hybrid
Recommended or required readings
Course material is made available on Lol@HD
Exam(s) in session
Any session
- In-person
written exam ( multiple-choice questionnaire, open-ended questions )
Written work / report
Additional information:
Group work: 40%
Individual exam - MCQ/short open-questions (60%)
The detail of the requirements and modalities of the exam will be provided in the course syllabus.
In order to pass the course, both sections of the assessment need to be succeeded.
Work placement(s)
Organizational remarks
Contacts
Co-teacher: Dr. Laurence Dessart (laurence.dessart@uliege.be)
Co-teacher: Benoît Rondeux (benoit@epic.net)
Assistant: Lisa Baiwir (lisa.baiwir@uliege.be)
Office hours: by appointment only