2021-2022 / GEST7075-1

Research Methodology

Duration

9h Th

Number of credits

 Master in sales management (120 ECTS) (work and study master)1 crédit 

Lecturer

Frédéric Dufays

Language(s) of instruction

English language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course aims to equip students with the fundamentals in research methods in order to develop their final thesis.

Learning outcomes of the learning unit

At the end of this course you will be able to:

  • structure and plan your doctoral project
  • draft an appealing literature review
  • make sound theoretical and methodological choices
  • present and discuss research findings (with a focus on case study method)
  • develop your critical thinking
  • make explicit and justify your choices
  • strengthen your writing and presentation capacity

Prerequisite knowledge and skills

None

Planned learning activities and teaching methods

Interactive sessions combining contents supplied by the teacher with practical implementation exercises based on the participants' Master thesis projects.

Mode of delivery (face to face, distance learning, hybrid learning)

Face-to-face course


Additional information:

Face-to-face classes (unless the sanitary situation doesn't allow it, in which case online classes will be organized)

Recommended or required readings

Assessment methods and criteria

Written work / report

Continuous assessment


Additional information:

- 20% active participation in the course
- 80% final work exposing the motivations and objectives of the study, the research question, the theoretical framework, the proposed methods, an indicative bibliography, and a realistic action plan (timeline)

Work placement(s)

Organizational remarks

Contacts

Prof. Frédéric Dufays (frederic.dufays@uliege.be)