2021-2022 / GEST7018-1

Research methodology

Duration

9h Th

Number of credits

 Master in sales management (120 ECTS) (work and study master)1 crédit 

Lecturer

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course aims to equip students with the fundamentals in research methods in order to develop their final thesis.

Learning outcomes of the learning unit

At the end of this course you will be able to:

  • structure and plan your doctoral project
  • formulate a clear research question
  • draft an appealing literature review
  • make theoretical and methodological choices
  • present and discuss research findings
  • develop your critical thinking
  • make explicit and justify your choices
  • strengthen your writing and presentation capacity

Prerequisite knowledge and skills

None

Planned learning activities and teaching methods

Interactive sessions combining contents supplied by the teacher with practical implementation exercises based on the participants' thesis projects.

Mode of delivery (face to face, distance learning, hybrid learning)

Face-to-face classes (unless the sanitary situation doesn't allow it, in which case online classes will be organized)

Recommended or required readings

Assessment methods and criteria

- 20% active participation in the course
- 30% group exercises
- 50% final work exposing the motivations, the research questions, the theoretical framework, the methods, the structure of the findings and the practical implications

Work placement(s)

Organizational remarks

Contacts

Prof. Benjamin Huybrechts (b.huybrechts@uliege.be)