2021-2022 / COMU0035-1

Communication from the European institutions : speech and practice analysis

Duration

30h Th

Number of credits

 Master in multilingual communication (120 ECTS)5 crédits 

Lecturer

Geoffrey Geuens

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The course has three objectives: first of all, to initiate students in the analysis of the institutional discourse of socio-economic, political or cultural players; secondly, to analyse the communications strategy of European institutions in periods of crisis and the stakes of this communication; finally, to study the role of the (new) media in the co-construction process of public debate about "Europe".

Learning outcomes of the learning unit

By the end of the course, students should be able to:
1° critically analyse institutional discourses and the communications strategy of European institutions in periods of crisis;
2° better understand the role played by the (new) media in the co-construction of the public debate;
3° deconstruct the communication of their 'opponents' and/or contradictors (political opponents, economic competitors, etc.), in the future.
This course also meets the need to train future political and/or institutional communications professionals, who are well aware of the responsibilities associated with their future profession. 

Prerequisite knowledge and skills

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Planned learning activities and teaching methods

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Mode of delivery (face to face, distance learning, hybrid learning)

Face-to-face course


Additional information:

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Recommended or required readings

Compulsory reading
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Assessment methods and criteria

Written work / report

Continuous assessment


Additional information:

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Work placement(s)

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Organizational remarks

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Contacts

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Items online

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