2020-2021 / SANT1001-1

Public health communication principles

Duration

15h Th, 5h Pr

Number of credits

 Master in public health (120 ECTS) (Programme transitoire)2 crédits 
 Master in public health (120 ECTS) (ERASMUS MUNDUS EuropubHealth+)2 crédits 
 Specialised master in health care data management3 crédits 

Lecturer

Marianne Von Frenckell

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

  • Communication. Conceptual bases
  • Challenges of public health communication
  • Ethics in public health communication
  • Communication and behavior change
  • Communication strategies and methodological proposals
  • Particular contexts in public health communication: risk communication, crisis communication, acceptability communication
  • Communication tools
  • Evaluation in public health communication

Learning outcomes of the learning unit

After the completion of the course, the students should be able to:

  • master the basic concepts of communication and their incidence in the processes of communication in public health
  • identify issues of communication in various public health contexts
  • demonstrate understanding of ethical values central to publc health communication
  • apply methods and tools appropriate to different contexts and audiences
  • plan a public health  communication initiative
  • evaluate communication strategies and programs in public health

Prerequisite knowledge and skills

no particular prerequisite

Planned learning activities and teaching methods

  • class teaching with power point support (video conferencing)
  • 3 group works (compulsary): 4 students groups (preferably to modify for each work); these works will be initiated during the courses and supervised during their realisation by email exchanges; one work will concern the design of a communication approach in a specific context of public health (communication plan)

Mode of delivery (face to face, distance learning, hybrid learning)

Distance learning (Lifesize)

Organisational adjustments related to the current health context

- Distance learning (Lifesize)
- ppt supports and instructions for the 3 works made available on MyULiege
- Individualized monitoring and indepth feedbacks during the completion of the works (email exchanges, video conferencing, phone if necessary), detailed additional explanations, back to theoritical content if misunderstood

Recommended or required readings

  • required: ppt support of the course available  on myULiege
  • optional: portefolio of additional documents available on myULiege

Assessment methods and criteria

Below you will find information on the evaluation methods planned for in-person and remote exams as well as those planned for hybrid sessions. Depending on how the health crisis evolves, the chosen method will be communicated to you no later than one month before the start of the exam session.

Any session :

- In-person

oral exam

- Remote

oral exam

- If evaluation in "hybrid"

preferred remote


Additional information:

The evaluation will concern the 3 works produced during the 4-months periode. The final result will be the mean of the 3 works. These works are compulsary and their success exempts from the oral examination. An oral examination will be organized for students not having obtained a satisfactory average for all the 3 works. Deadline for submission of final versions: June 20

Work placement(s)

no stage

Organizational remarks

Contacts

mvonfrenckell@ulg.ac.be
GSM: 0496 21 44 62