Duration
20h Th
Number of credits
| Master in management (120 ECTS) (evening classes) | 4 crédits | |||
| Master in management (60 ECTS) (evening classes) | 3 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The fast growth of digital technologie has impacted marketing management in various ways. This course equips students with theory and practice to understand and implement digital marketing techniques.
Course content: (see French version)
Learning outcomes of the learning unit
At the end of the course, students will be able to:
- Understand the context and challenges of digital transformation, applied to marketing
- Define and understand key concepts realted to digital marketing
- ...
Prerequisite knowledge and skills
The course of Principles of marketing.
Planned learning activities and teaching methods
- Interactive classes
- Workshops
- Distance leanring
- Group work
Mode of delivery (face to face, distance learning, hybrid learning)
Hybrid
Organisational adjustments related to the current health context
Should the sanitary context require it, the course and its assessmet would move fully online.
Recommended or required readings
Course material is made available on Lol@HD
Assessment methods and criteria
Below you will find information on the evaluation methods planned for in-person and remote exams as well as those planned for hybrid sessions. Depending on how the health crisis evolves, the chosen method will be communicated to you no later than one month before the start of the exam session.
Any session :
- In-person
written exam ( multiple-choice questionnaire, open-ended questions )
- Remote
written exam ( multiple-choice questionnaire, open-ended questions )
- If evaluation in "hybrid"
preferred in-person
Additional information:
Individual exam - MCQ/short open-questions (100%)
Work placement(s)
Organizational remarks
Contacts
Co-teacher: Dr. Laurence Dessart (laurence.dessart@uliege.be)
Co-teacher: Benoît Rondeux (benoit@epic.net)
Assistant: Lisa Baiwir (lisa.baiwir@uliege.be)
Office hours: by appointment only