2019-2020 / SANT1001-1

Public health communication principles

Duration

15h Th, 5h Pr

Number of credits

 Master in public health (120 ECTS)2 crédits 
 Specialised master in health care data management3 crédits 

Lecturer

Marianne Von Frenckell

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

  • Communication. Conceptual bases
  • Challenges of public health communication
  • Ethics in public health communication
  • Communication and behavior change
  • Communication strategies and methodological proposals
  • Particular contexts in public health communication: risk communication, crisis communication, acceptability communication
  • Communication tools
  • Evaluation in public health communication

Learning outcomes of the learning unit

After the completion of the course, the students should be able to:

  • master the basic concepts of communication and their incidence in the processes of communication in public health
  • identify issues of communication in various public health contexts
  • demonstrate understanding of ethical values central to publc health communication
  • apply methods and tools appropriate to different contexts and audiences
  • plan a public health  communication initiative
  • evaluate communication strategies and programs in public health

Prerequisite knowledge and skills

no particular prerequisite

Planned learning activities and teaching methods

  • class teaching with power point support
  • 3 group works (compulsary): 4 students groups (preferably to modify for each work); these works will be initiated during the courses and supervised during their realisation by email exchanges; one work will concern the design of a communication approach in a specific context of public health (communication plan)

Mode of delivery (face-to-face ; distance-learning)

face-to-face

Recommended or required readings

  • required: ppt support of the course available in pdf format on MyULg
  • optional: portefolio of additional documents available on MyULg

Assessment methods and criteria

The evaluation will concern the 3 works produced during the 4-months periode (these works are compulsary and their success exempts from the oral examination). An oral examination will be organized for students not having obtained a satisfactory average for all the 3 works

Work placement(s)

no stage

Organizational remarks

Contacts

mvonfrenckell@ulg.ac.be

Adaptation of teaching commitments following the COVID-19 pandemic for the May-June 2020 session

Teaching methods implemented : distance-learning

Distance learning for courses 4 and 5.
Ppt supports and instructions for the works made available on MyULiege.
These ppt supports have been increased and the explanations which would have been given orally developed in the comments pages of the slides.
Individualized monitoring and in-depth feedbacks during the completion of the 3 works (email exchanges, phone if necessary): detailed additional explanations, back to theoriticall content if misunderstood, ...

Assessment subjects

The different parts of the course necessary for carrying the works.

Assessment methods

The evaluation will concern the 3 works produced during the 4-months period. The final result will be the mean of the 3 works. Deadline for submission of final versions: June 15

Contacts

mvonfrenckell@uliege.be
GSM 0496 21 44 62

Adaptation of teaching commitments following the COVID-19 pandemic for the Aug-Sept 2020 session

Assessment subjects

The different parts of the course necessary for carrying the works.

Assessment methods

The evaluation will concern the 3 works produced during the 4-months period. The final result will be the mean of the 3 works. Deadline for submission of the final versions: August 30

Contacts

mvonfrenckell@uliege.be