Duration
30h Th
Number of credits
| Master in public health (120 ECTS) | 3 crédits | |||
| Master in psychology (120 ECTS) | 3 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
How to change behaviors? Traditional methods rest on the idea that behavioral changes are driven by giving people information, punishing them for their bad behaviors, and rewarding them for their good behaviors. Based on behavioral economics and social-cognitive & behavioral psychology, there is however a fourth way: creating a "nudge". "A nudge is any aspect of the choice architecture that alters people's behaviour in a predictable way without forbidding any options or significantly changing their economic consequences. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level [to attract attention and hence increase likelihood of getting chosen] counts as a nudge. Banning junk food does not." Thaler, R., & Sunstein C. (2008). Nudges have been proven an efficient way to change behaviors in diverse area: health, safety at work, addictions, pro-environmental behaviors, etc
Learning outcomes of the learning unit
The goal is to get students to be able to design a nudge according to the best practices
Prerequisite knowledge and skills
Planned learning activities and teaching methods
Lectures; work in group; design and implementation of a nudge. The specific teaching method and the specific area of the nudging could change depending on the number of students and my research interest. This year, the main topic will be nudging people's bahavior toward a greener city. "The lack of green area, poverty and crime are strongly embedded. Traditional policy-making based on reward and punishment is not very efficient in breaking this vicious circle. We propose an alternative and potentially more efficient approach that consists at "nudging" people's behaviors, that is, to gently encourage them to have more sustainable behaviors that could then lead to a better environment and break the vicious circle. This approach is an evidence-based practice following ordered steps: diagnosis of the environment, design of the nudges, implementation, evaluation & recommendations (in the short and long term)." Research grant from the European Union, 2019.
Mode of delivery (face-to-face ; distance-learning)
Recommended or required readings
Papers will be provided in .pdf
Assessment methods and criteria
Lightning talks : short presentations of about 7 minutes long with a limited number of slides. 10 points for the slides and 10 points for the presentation itself. The specific assessment method could change depending on the number of students
Work placement(s)
Organizational remarks
After a couple of lectures, a weekly permanence will be organize in order to help students to design a nudge
Contacts
tania.noel@uliege.be
Adaptation of teaching commitments following the COVID-19 pandemic for the May-June 2020 session
Teaching methods implemented : distance-learning
Assessment subjects
Vous recevrez le 27 avril un résumé des résultats de l'enquête que vous avez menée. Tania nous préparera un texte sur ces résultats. Il y a eu aussi 3 ppt donné par moi et 1 ppt sur Seraing donné par Tania. Enfin, il y a les textes disponibles sur myulg.
Concernant ces textes, et contrairement à ce qui apparait sur une des dias de l'intro, ceux-ci sont bel et bien les textes déposés sur myulg. Je confirme donc mon message du 9 mars. Pour faire simple et sans allonger votre charge de travail:
* Dans les textes, les n°5a et 5b sont à titre d'information, PAS matière d'examen
* Idem pour le n° 3 (le livre de Thaler et Susstein), PAS matière d'examen
* Par contre, un texte essentiel car tout à fait dans la lignée de "comment je vois les nudges" est ajouté (il est sur la dia du cours d'intro). Il s'agit de "7.Mols et al. - 2015 - Why a nudge is not enough A social identity ..." qui vous a été envoyé le 9 mars.
Assessment methods
L'examen aura lieu comme prévu le 8 juin à 14h et durera au maximum 1h. Il sera à distance. sur eCampus. Cela signifie que vous serez devant votre ordi, seul.e bien entendu, et que vous répondrez à des questions de type « réponse courte ». Un court énoncé et un espace de réponse limité (par ex entre 4 et 8 lignes de texte). Les questions seront de type « compréhension » ou « application », pas du par cœur. Il semble qu'eCampus offre diverses possibilités dont je pourrai me servir : tirage aléatoire des questions, mélange de l'ordre des questions, temps limité par question, temps total limité, etc.
Contacts
Adaptation of teaching commitments following the COVID-19 pandemic for the Aug-Sept 2020 session
Assessment subjects
Idem mai-juin
Assessment methods
Idem mai-juin