Duration
30h Th
Number of credits
| Master in multilingual communication (120 ECTS) | 5 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The course's first objective is to present certain industrial and professional players working in communications in United States and Europe (public relations firms, think tanks, lobbies), by analysing, in particular, their links with economic, political and media environments ; its second objective is to describe the social rationale and professional practices that, in their own way, bear witness to the competitive, cooperative and/or interdependent relations that are established between the various categories of international communications professionals.
Learning outcomes of the learning unit
By the end of the course, students should be able to:
1) present the various industrial and professional players working in communications in United States and Europe (public relations firms, think tanks, lobbies);
2) carry out initial socio-economic research into communications' players (public relations, pressure groups, think tanks);
3) analyse the positions occupied in the field of power by these industrial and professional communications' players in the field of and, more particularly, their links with economic, political and media environments;
4) describe the social rationale and professional practices that bear witness to the reciprocal competitive, cooperative and/or interdependent relations that are established between the diverse actors of international communicatio ;
5) check the existence of efficiency-related conditions regarding the communications campaigns they will be involved in (pooling of resources, networking, etc.), in their future job;
6) describe their future socio-professional environment, while being aware and well-informed of the constraints - both internal and external - that will affect its practices;
7) develop a critical view of all the subjects seen in class.
Prerequisite knowledge and skills
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Planned learning activities and teaching methods
The teacher's theory lectures, collecting data and case studies, watching documentary films, talks given within the framework of the course.
Mode of delivery (face-to-face ; distance-learning)
Face-to-face
Recommended or required readings
Compulsory reading and course notes: YES (SEE NOTES ONLINE)
Assessment methods and criteria
The purpose of the oral exam is to check the students' theoretical knowledge, their mastery of the knowledge they have acquired in class, as well as assessing their critical sense. The subject of the exam will be as follows:
1) the teacher's theory lectures, including the information shown in PowerPoint presentations and the textbook cases that were analysed in detail;
2) the scientific articles and reports made available to the students (see notes en ligne - "Supports de cours" ;;
3) the contents of the documentary films watched in class;
4) the contents of the presentations by doctoral students, with the accompanying texts and PowerPoint slides.
Work placement(s)
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Organizational remarks
Classes are held every Wednesday: 12:00-14:00 (Lumière Room)
Contacts
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Adaptation of teaching commitments following the COVID-19 pandemic for the May-June 2020 session
Teaching methods implemented : distance-learning
Assessment subjects
Assessment methods
Contacts
Adaptation of teaching commitments following the COVID-19 pandemic for the Aug-Sept 2020 session
Assessment subjects
Assessment methods
Contacts
Items online
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