Cycle view
- Bloc
- Organisation
- Théorie
- Pratique
- Autres
- Crédits
| Code | Détails | Bloc | Organisation | Théorie | Pratique | Autres | Crédits |
|---|---|---|---|---|---|---|---|
| SCER0015-1 | Advanced states
Collégialité
| B1 | - | - | - | 6 | |
| SCER0016-1 | Personal work including executive summary | B1 | 14 | ||||
| Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally
Serge Bressers, Vanessa Grandgagnage
| 12 | - | - | ||||
| Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences
Alain Decrop, Benoît Paquay, Serge Schmitz, Nadia Steils
| 36 | - | - | ||||
| Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development
Pierre Arnold, Dimitri Belayew, Guénaël Devillet, Serge Schmitz
| 24 | - | - | ||||
| Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR
Céline Brandt, Serge Bressers, Pierre Genard, Delphine Marot, Laurent Smolders
| 42 | - | - | ||||
| HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership
Geneviève Degeye, Christine Mathy, Jocelyne Robert
| 18 | - | - | ||||
| Accounting, financial plan and legal aspects
Alain Dubois, Eric Jurdant
| 24 | - | - | ||||
| Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy
Denis Genevois, Philippe Lheureux, Benoît Paquay
| 18 | - | - | ||||
| Seminar or field trip
Collégialité
| 6 | - | - |
Notice :
In addition to this program, students will participate in a day of more sectional study which content may vary according to the news or special interests.
In addition to this program, students will participate in a day of more sectional study which content may vary according to the news or special interests.