Duration
30h Th
Number of credits
| Master in public health (120 ECTS) | 3 crédits | |||
| Master in psychology (120 ECTS) | 3 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
"In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence."
Learning outcomes of the learning unit
The goal is to get students to take a stand in the face of social influence
Prerequisite knowledge and skills
Planned learning activities and teaching methods
Usually, the class starts with a presentation of the topic by the teacher with the collaboration of the students. Students then reacted to this presentation, based on the chapter(s) they have read individualy.
The specific teaching method could change depending on the number of students
Mode of delivery (face-to-face ; distance-learning)
Face-to-face with individual preparation.
Recommended or required readings
Chapters from Robert Cialdini, "Pré-suasion, le pouvoir de l'influence commence avant qu'on ait prononcé le premier mot", First Editions, 2017 (ISBN 9782 754083195)
Assessment methods and criteria
At the end of the class (10 min maximum duration) and for a total of 5 points: A very short question on the chapters presented and discussed during the class.
Exam in january / august for 15 points: Q with very short answer about all the chapters as well as discussion
The specific assessment method could change depending on the number of students
Work placement(s)
Organizational remarks
In order for the students to prepare the material, the class will be organize every two weeks. The calendar will be given during the first class.
Contacts
b.dardenne@ulg.ac.be