2018-2019 / GEST3762-1

Digital Business

Duration

18h Th

Number of credits

 Master in management, professional focus in law and management3 crédits  
 Master in management, professional focus in law3 crédits  
 Master in management (120 ECTS)3 crédits  
 Master in management (60 ECTS)3 crédits  
 Master in human resources management (120 ECTS)3 crédits  

Lecturer

André Blavier

Language(s) of instruction

English language

Organisation and examination

Teaching in the second semester

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The digital revolution has entered a new phase, stronger and more disruptive. Companies and organizations must start a deep reflexion on their digital transformation (business models, marketing, training, work organization and human resources, relationships with customers, partners and suppliers, research and development, ...). As a leading management school, HEC-ULg wants to prepare its students to this new Digital world and the opportunities of Digital business.
The course is organized as a roadmap from the early E-Business Model to the Digital Business Model that is now dominant but already in transition to an Algorithmic Business Model.

  • Introduction to the to the Digital Transformation
  • From Web As It Was to Web as It is & Will Be
  • From E-Commerce & E-marketing  to Digital Commerce & Marketing
  • Mobile & IoT
  • Digital Workplace & Disruption
  • Cloud, (Big) (Smart) (Open) Data & Plateformization
  • Digital Business, Technology Trends
The course focuses of how a company has to transform itself into a platform and, in the future, into a ecosystem.

Learning outcomes of the learning unit

At the end of the course, students will be able to understand the main challenges and opportunities related to the 3 main topics.
They will also know and understand the core technologies and concepts behind the digital business, and how they interact inside companies and economic sectors.
They will be able to perform an efficient technology watch to keep their understunding of the digital business up to date.

Prerequisite knowledge and skills

None.
In the future, the new "digital transformation" course given in 2nd BAC will be a kind of introduction for the course.

Planned learning activities and teaching methods

6 lessons (3 hours) are planned. All of them will be performed by André Blavier.
The course will include three types of activities:

  • Traditional lessons, organized by topics (see above).
  • Lectures by professionals coming from ICT companies (depending on their disponibility).
  • Group works.

Mode of delivery (face-to-face ; distance-learning)

Students will have tho opportunity to use interactive and collaboration tools (RSS feeds, email alerts, sharing tools, etc.).
Group works (3 to 4 students) will be organized for the 5 last lessons. The week before each of them, a topic will be given to a limited number of groups. Two randomly chosen will have to make a presentation in front of the class.

Recommended or required readings

  • The course will be mainly supported by "Powerpoint" presentations. These presentations must be used as a detailled plan for the course and will have to be completed by information and references given during the lessons.
  • Supports and documentation will be available on Lol@ at least one day before each lesson.  Multimedia contents, reference websites, studies, newsletters, people to follow, ... will also be available on Lol@. The idea is to provide scalable and evolutive supports that students will continue to use in their future professional life. 
  • Students are also invited to follow the Twiter account @unpeudeblabla (a specific hashtag will be used for the course), and the Scoop.it account unpeudeblabla.

Assessment methods and criteria

Group works will be evaluated.
The way the final written exam will be organized will be decided during the course, depending on the global required volume of work.

Work placement(s)

Organizational remarks

See "Mode of delivery"

Contacts

André Blavier