Duration
Audience analysis seminar : 15h Th, 15h Pr
Editorial communication analysis seminar : 15h Th, 15h Pr
Number of credits
| Master in communication (120 ECTS) | 5 crédits |
Lecturer
Audience analysis seminar : Christine Servais
Editorial communication analysis seminar : Pascal Durand
Substitute(s)
Audience analysis seminar : Elise Vandeninden
Coordinator
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Audience analysis seminar
Not available
Editorial communication analysis seminar
Survey and comment of the news about the book market, mostly in France and in Belgium.
Learning outcomes of the learning unit
Audience analysis seminar
Not available
Editorial communication analysis seminar
Close understanding of the contemporary book market and reactivity skills.
Prerequisite knowledge and skills
Audience analysis seminar
Not available
Planned learning activities and teaching methods
Audience analysis seminar
Not available
Editorial communication analysis seminar
Preliminary lecture about the great tendencies of the book market. Workshop on data and news about the latter.
Mode of delivery (face-to-face ; distance-learning)
Audience analysis seminar
Not available
Recommended or required readings
Editorial communication analysis seminar
Recommended reading :
ivres-Hebdo (disponible à la Bibliothèque générale de l'Université) : http://www.livreshebdo.fr
Le Carnet et les Instants, édités par la Promotion des Lettres en ligne et sous format papier : http://www.promotiondeslettres.cfwb.be/index.php?id=1588
Assessment methods and criteria
Audience analysis seminar
Not available
Editorial communication analysis seminar
Evaluation continue
Work placement(s)
Organizational remarks
Audience analysis seminar
Not available
Contacts
Audience analysis seminar
Christine Servais & Elise Vandeninden
Editorial communication analysis seminar
Pascal Durand, professeur ordinaire : pascal.durand@ulg.ac.be
Tanguy Habrand, assistant : Tanguy.Habrand@ulg.ac.be