SANT3002-1

Duration

30h Th

Number of credits

	Master in public health (120 ECTS)	3 crédits
	Master in education (120 ECTS)	3 crédits

Lecturer

Dieudonné Leclercq

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

Contents are : 1. Visual perception and its mechanisms. 2. Efficacy of media : what the research says. 3. Choice of media according training needs. 4 and ss.)
- Encoding and decoding pictures + media processes applied to texts and images
-on various supports (leaflets, booklets, posters, videos, PPT) and
-measurement of their effects (impacts) on factors such as A (Affectivity, Attitudes), S (Skills), C (Cognition), I (Identity, self-Image, metacognition) and D (Decision, intentions, volition).

Learning outcomes of the learning unit

tageted COMPETENCIES :
Students will be able to
C1. Analyse existing AV messages (and if necessary improve their quality or conceive their use in order to maximize their intended effects)
C2. Conceive AV messages acording to specified objectives (and define these objectives in an operational format)
C3. Measure the (cognitive, affective and conative) effects fo AV messages on various types of target populations
RESOURCES involved:
R1. Master concepts (and apply them on authetic cases) related to
-learning and audio-visual media and use them to solve real problems.
-evaluation methods (measurement methods, instruments and statistical and grafical processing of data).
R2. Analyse articles in scientific journals and research reports (on the educational impact of audiovisual messages) and judge of relevance of the experimental design and instruments.

Prerequisite knowledge and skills

Planned learning activities and teaching methods

Lectures
E exercises dealing with (1) the analysis of pictures (illustrated texts, posters) and of videos, (2) the conception of methods to measure their educational impact, (3) the improvement of their educational quality and (4) the analysis of reports on this topic.

Mode of delivery (face-to-face ; distance-learning)

Course mainly presential (5 to 6 classes lasting each 3 hours), with home work (flipped classes) to be sent by mail before deadlines.

Assessment methods and criteria

The final note will sum -for 50 % of Homework
-during the presential written exam,: for 35% with an open books exam and for 15% by closed books exam

Work placement(s)

Organizational remarks

I may be that some (text and audio-visual) contents would have to be downloaded from the e-learning version of the course on the MyULg.

Contacts

Prof. Dieudonné Leclercq - d.leclercq@ulg.ac.be - tél : 0477-781851
Published documents may be downloaded for free from http://orbi.ulg.ac.be then Leclercq Dieudonné

Items online

00 CAMMM 2017 Objectives, Methods and Evaluations of the course CAMMM 2017 40 d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

01a Taxonomies of educational medias 23d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

01b CAMMM 2017 Dale's cone of learning experience

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

01c CAMMM 2017 A pandemia of forged information - PIF 46d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

01d CAMMM 2017 Treichler and Haber : two sources of the pandemia

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

02a CAMMM 2017 researches on the efficacy of media processes 24d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

03 CAMMM 2017 Texts : Readability and human interest indices

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

03a CAMMM 2017 Original text (in french) to compute readability

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

03b CAMMM 2017 Spreadsheet to compute Readability & Human Interest indices

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

04 CAMMM 2017 Audio messages Speach speed and understanding 8d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

06a CAMMM 2017 Eye Tracking The MOTO experiment 56d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

07a CAMMM Gestalt Laws (incl. Clouds) 44d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

07b CAMMM 2017 Dual coding theory and iconic encoding - Renault-Quino 18d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

07c CAMMM 2017 Iconised Graphs in order to create a Gestalt 18d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

07d CAMMM 2017 Reading pictures from left to right and from top to bottom 7d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

08a CAMMM chapter 8a

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

08b CAMMM 2017 Ellipses Supplantations chap 8

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

09a CAMMM 2017 Connotation by pictures Chap 9

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

09b CAMMM 2017 Functions of publicity chap 9

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

09c CAMMM 2017 Representations and skewed steps scales chap 9

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

09d CAMMM 2017 Double skewed steps scales chap 9

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

10a CAMMM 2017 Bébé & Médic - The justification of the Multi Médias project 13d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

10b CAMMM 2017 Bébé Monosemy of textless pictures TEST 9d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

10c CAMMM 2017 picture-text fit and improvements 17d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

10e CAMMM Bébé : Infering the objectives of a document and creating evaluations 17d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

10f CAMMM 2017 Bébé : Measure of immediate recall 22d

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

11 CAMMM 2017 Sensori motricité et neurones miroirs chap 11

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

12 CAMMM 2017 Representations Attitudes Intentions Decisions

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

14 CAMMM 2017 Behavior in everyday life

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

20 CAMMM 2017 how not to ruin yout MM presentation

The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq's book « Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2017.
The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).

Instructions for 4 tasks to be accomplished in october 2017
Instructions for 4 tasks to be accomplished in october 2017 and to send back, via a form, to d.leclercq@ulg.ac.be

deadline: the 15/9/2017

Conception & analysis of MM messages
form to be filled and sent back to d.leclercq@ulg.ac.be(d.lecelrcq@ulg.ac.be before october 2017, 15.)

Conception et analyse de messages multimédias - Applications en santé