Duration
15h Th, 10h Pr, 2d FW
Number of credits
| Master in geography : general (120 ECTS) | 3 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Sightseeing tour, managment of destination, tourism development strategies. It introduces to the marketing mix. The class includes the proposal of a new product and the drafting of a business plan.
Learning outcomes of the learning unit
Strategic use of the concept of "destination'
Assessing of a tour or a destination
Creating of new tourist products (in regards of marketing mix)
Writing strategic recommendations
Drafting of a busines plan
Prerequisite knowledge and skills
Spatial analysis
Cartography
Statistic
Economy
Qualitative and quantitative Survey
Planned learning activities and teaching methods
Theoretical introduction on destination and tourist circuits, marketing mix, community based tourism.
Drafting of a business plan concerning a new tourist product.
Mode of delivery (face-to-face ; distance-learning)
Lectures and case studies. Collaborative work.
Recommended or required readings
Assessment methods and criteria
Oral exam (40%) and reports on case studies (60%)
Work placement(s)
Organizational remarks
Lectures on wednesday morning. The class is given the even year in alternance with the class (SPOL2319-1) Methods of futurology and strategic analysis
Contacts
Prof. Dr. Serge Schmitz 04/3665629