Duration
24h Th
Number of credits
| Master in agricultural bioengineering (120 ECTS) | 2 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the first semester, review in January
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
The purpose of this course is to provide the student with the required tools to carry out an entire market research that he will actually have to perform in the framework of the course
Learning outcomes of the learning unit
The program concerns the entire research process, starting with the formulation of the management problems and their translation into research questions and hypotheses to confirm or not, up to the final written report and the verbal presentation of the research conclusions.
Prerequisite knowledge and skills
The course "Marketing et étude de marché" (part I).
Basic statistics concepts
Planned learning activities and teaching methods
The implementation of the teached concepts into a real full market reearch.
Mode of delivery (face-to-face ; distance-learning)
Lectures : 18h
The setting up of the actual market reseach considerd as the examination.
To be carried out by a students binome
Recommended or required readings
Main references
* Course slides
* Giannelloni J.L. et Vernette E. (2001), Etudes de marché,
2e édition, Vuibert, Paris.
Othe relevant references:
* The ESOMAR Handbook of Market and Opinion Research, 4th edition, Collectif d'auteurs, Mc Donald & Vangelder edition
* Malhotra N. K. (2004), Marketing Research: An Applied Orientation, 4ème édition, Pearson Prentice Hall.
* Pellemans P. (1999), Recherche Qualitative en Marketing, De Boeck Université, Bruxelles.
Assessment methods and criteria
Group report (100%)
Work placement(s)
Organizational remarks
Contacts
By email with the lecturer