Actors of the international communication : authorities, practices, discourses

Duration

30h Th

Number of credits

Lecturer

Geoffrey Geuens

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The course's first objective is to present certain industrial and professional players working in communications in Belgium, Europe and the United States (public relations firms, lobbies, etc.), by analysing, in particular, their links with economic, political and media environments; its second objective is to describe the social rationale and professional practices that, in their own way, bear witness to the competitive, cooperative and/or interdependent relations that are established between the various categories of communications professionals; finally, there will be a close analysis of speeches and historical realities, and certain particularly efficient 'European communications' campaigns (pooling of resources, networking, etc.). 

Learning outcomes of the learning unit

By the end of the course, students should be able to: 1) present the various industrial and professional players working in communications in Belgium, Europe and the United States (public relations firms, lobbies, etc.);  2) carry out initial socio-economic research into  communications' players (public relations, pressure groups, think tanks, etc.);  3) analyse the positions occupied in the field of power by these industrial and professional communications' players in the field of and, more particularly, their links with economic, political and media environments; 4) describe the social rationale and professional practices that bear witness to the reciprocal competitive, cooperative and/or interdependent relations that are established between the various categories of communications professionals; 5) check the existence of efficiency-related conditions regarding the communications campaigns they will be involved in (pooling of resources, networking, etc.), in their future job; 6) describe their future socio-professional environment, while being aware and well-informed of the constraints - both internal and external - that will affect its practices; 7) develop a critical view of all the subjects seen in class.  

Prerequisite knowledge and skills

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Planned learning activities and teaching methods

The teacher's theory lectures, collecting data and case studies, watching documentary films, talks given within the framework of the course.  

Mode of delivery (face-to-face ; distance-learning)

Face-to-face

Recommended or required readings

Compulsory reading and course notes: YES (SEE NOTES ONLINE)

Assessment methods and criteria

The purpose of the oral exam is to check the students' theoretical knowledge, their mastery of the knowledge they have acquired in class, as well as assessing their critical sense. The subject of the exam will be as follows: 
1) the teacher's theory lectures, including the information shown in PowerPoint presentations and the textbook cases that were analysed in detail; 2) the scientific articles made available to the students; 3) the contents of the documentary films watched in class;
4) the contents of the presentations by doctoral students, with the accompanying texts and PowerPoint slides. 

Work placement(s)

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Organizational remarks

Classes are held every Wednesday: 12:00-14:00 (Lumière Room)

Contacts

Teacher: Geoffrey Geuens, Département des Arts et Sciences de la Communication, Place du 20-Août, 7, 4000 Liège (Bât. A1, 4th floor). Tel.: 04 366 32 78. E-mail: Geoffrey.Geuens@ulg.ac.be Geoffrey Geuens will hold tutorials every week (Tuesdays: 9:00-12:00). Secretariat: Raphaël RONDIA
Place Cockerill, 3 (Bât. A2) - 4000 Liège (5th floor) Tel: 04.366.53.92 E-mail: raphael.rondia@ulg.ac.be Open from Monday to Friday, from 8:30 to 12:30 and from 13:30 to 16:30

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