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WARNING : 2015-2016 version of the course specifications
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| PEDA1239-1 |
| Design and analysis of multi-media messages |
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Duration :
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| 30h Th |
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Number of credits :
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Lecturer :
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| Dieudonné Leclercq |
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Language(s) of instruction :
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| French language |
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Organisation and examination :
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| Teaching in the second semester |
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Units courses prerequisite and corequisite :
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| Prerequisite or corequisite units are presented within each program |
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Learning unit contents :
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| Contents are :
1. Visual perception and its mechanisms.
2. Efficacy of media : what the research says.
3. Choice of media according training needs.
4. Encoding and decoding pictures : analysis and conception of audio-visual messages (leaflets, booklets, posters, videos) and measurement of their effects on learning and attitudes. |
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Learning outcomes of the learning unit :
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| tageted COMPETENCIES :
Students will be able to
C1. Analyse existing AV messages (and if necessary improve their quality or conceive their use in order to maximize their intended effects)
C2. Conceive AV messages acording to specified objectives (and define these objectives in an operational format)
C3. Measure the (cognitive, affective and conative) effects fo AV messages on various types of target populations
RESOURCES involved:
R1. Master concepts (and apply them on authetic cases) related to
-learning and audio-visual media and use them to solve real problems.
-evaluation methods (measurement methods, instruments and statistical and grafical processing of data).
R2. Analyse articles in scientific journals and research reports (on the educational impact of audiovisual messages) and judge of relevance of the experimental design and instruments. |
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Prerequisite knowledge and skills :
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Planned learning activities and teaching methods :
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| Lectures
E exercises dealing with (1) the analysis of pictures (illustrated texts, posters) and of videos, (2) the conception of methods to measure their educational impact, (3) the improvement of their educational quality and (4) the analysis of reports on this topic. |
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Mode of delivery (face-to-face ; distance-learning) :
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| Course mainly presential (8 classes lasting each 3 hours and half). |
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Recommended or required readings :
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| Syllabus D. Leclercq, Audio Visuel et Apprentissage, STE-ULg, (2017) that will be reproduced by Les Presses Universitaires de Liège, provided each student orders one copy via D. Leclercq during the 1st meeting. |
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Assessment methods and criteria :
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| The final note will sum
-for 25% with a closed books written exam
--for 75% the open books written exam |
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Work placement(s) :
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Organizational remarks :
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| I may be that some (text and audio-visual) contents would have to be downloaded from the e-learning version of the course on the ULg Virtula campus (webCT / Blackboard site). |
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Contacts :
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| Prof. Dieudonné Leclercq - d.leclercq@ulg.ac.be - tél : 0477-781851
Published documents may be downloaded for free from http://orbi.ulg.ac.be then Leclercq Dieudonné |
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Items online :
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|  | 00 CAMMM 2017 Objectives, Methods and Evaluations of the course CAMMM 2017 40 d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 01a Taxonomies of educational medias 23d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | Dale's cone of learning experience
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book). |
| | 01c CAMMM 2017 A pandemia of forged information - PIF 46d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 01d CAMMM 2017 Treichler and Haber : two sources of the pandemia
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 02a CAMMM 2017 researches on the efficacy of media processes 24d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 03 CAMMM 2017 Texts : Readability and human interest indices
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 03a CAMMM 2017 Original text (in french) to compute readability
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 03b CAMMM 2017 Spreadsheet to compute Readability-&-Human Interest indices
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 04 CAMMM 2017 Audio messages Speach speed and understanding 8d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
- Contains a 30 seconds video (Jean Piaget)
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| | 06a CAMMM 2017 Eye Tracking The MOTO experiment 56d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 07a CAMMM Gestalt Laws (incl. Clouds) 44d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 07b CAMMM 2017 Dual coding theory and iconic encoding - Renault-Quino 18d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 07b CAMMM 2017 Dual coding Theory and iconic encoding Renault Quino 18d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 07c CAMMM 2017 Iconised Graphs in order to create a Gestalt 18d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 07d CAMMM 2017 Reading pictures from left to right and from top to bottom 7d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | Synecdoque
chapter 8a |
| | Ellipses & Supplantations
chap 8 |
| | Connotation by pictures
Chap 9 |
| | Functions of publicity
chap 9 |
| | Representations and skewed steps scales
chap 9 |
| | Double skewed steps scales
chap 9 |
| | 10a CAMMM 2017 Bébé & Médic - The justification of the Multi Médias project 13d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 10b CAMMM 2017 Bébé Monosemy of textless pictures TEST 9d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 10c CAMMM 2017 picture-text fit and improvements 17d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 10e CAMMM Bébé : Infering the objectives of a document and creating evaluations 17d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 10f CAMMM 2017 Bébé : Measure of immediate recall 22d
- The title of this document begins with a number. This number corresponds to a chapter of Dieudo Leclercq¿s book ¿« Conception et analyse de Messages Multi-Médias». Presses Universitaires de Liège, version 2016, also used in 2017.
- The title ends with the number of slides (d)
- Within this document, big red numbers in the left upper corner correspond to the pages of this book, the slides being sometimes present (in black & white format) in those pages, and sometimes not (it is in this respect that the present support is complementary to the book).
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| | 11 CAMMM 2017 Sensori motricité et neurones miroirs
chap 11 |
| | 12 CAMMM 2017 Representations Attitudes Intentions Decisions
12 CAMMM 2017 Representations Attitudes Intentions Decisions |
| | Behavior in everyday life
Behavior in everyday life |
| | how not to ruin yout MM presentation
how not to ruin yout MM presentation |
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