GEST3157-1 : Business Model II (Lean start-up)

Study Programmes 2015-2016

GEST3157-1

Business Model II (Lean start-up)

Duration :

20h Th, 100h Pr

Number of credits :

Master in management (120 ECTS)		5
Specialised master in entrepreneurship		5

Lecturer :

Bernard Surlemont

Language(s) of instruction :

French language

Organisation and examination :

Teaching in the first semester, review in January

Units courses prerequisite and corequisite :

Prerequisite or corequisite units are presented within each program

Course contents :

This Mission aims to provide analytical tools to identify entrepreneurial opportunities. Especially creative solutions that could potentially create economic and social value.
The seminar is focused around three PSD themes:

Problem/Pain:Aims identifying problems, difficulties, untreated or poorly satisfied.

Solution : Aims identifying creative solutions that can provide some answers to these problems in order to create value.

Drive : Aims the balance between the binomial problem / solution on the one hand and the deep motivation of project leader in the other hand.

Learning outcomes of the course :

This mission aims to enable the student to test the business model for starting a business while confronting all the pressures and demands of the real world at an early stage start (lack of time and resources). The essence of this mission is carried in the field by going out to meet potential customers, specifiers, partners and even competitors. Student will be faced with chaos and uncertainty of how to structure a strategic approach to validate the startup business model.

Prerequisite knowledge and skills :

Planned learning activities and teaching methods :

The educational objectives of the mission are mainly the development of:

The ability to define various components of the business model of an entrepreneurial opportunity.
The ability to define and implement methodologies to validate/test the business model.
The ability to gather information (feedback) of the various stakeholders of a business model in order to change it

The educational system in place intended to:

Equipping students with methodologies (Customer Discovery, Business Model Canvas, Lean Start-up).
Practice (with concrete situations and the realization of a mission).

These objectives mainly contribute to the development of ILO 1 to 5 and 9 to 13 of the master's in management sciences, with a specialisation.

ILO-1 : To strengthen knowledge and understanding of management disciplines and its legal, policy and social context
ILO-2 : Gaining the knowledge and understanding of one of the proposed fields of concentration or to gain deep knowledge in the field of the management being already specialized thru a first University Master Degree .
ILO-3 : To understand, in management situations, the transversal tools of quantitative reasoning, information systems and project management
ILO-4 : To acquire the capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem,
ILO-5 : Integrate autonomously researched information, tools, knowledge and context to build and propose, either individually or as part of a team, original, creative and viable solutions to concrete complex management problems, whether real or simulated, taking into account, when necessary, the human, social and legal context.
ILO-9 : Developing a critical sense (arguing)
ILO-10 : Developing a transversal, global vision
ILO-11 : Creative conception of solutions
ILO-12 : Professional capacity for oral communication
ILO-13 : Professional capacity for written communication

Mode of delivery (face-to-face ; distance-learning) :

The Mission is spread over a period of four weeks. The first week is composed of lectures and following three weeks revolve around an active pedagogy based on practical cases.