GEST3156-1 : Business Model I (Opportunity identification)

Study Programmes 2015-2016

GEST3156-1

Business Model I (Opportunity identification)

Duration :

20h Th, 50h Pr

Number of credits :

Specialised master in entrepreneurship		5

Lecturer :

Bernard Surlemont

Language(s) of instruction :

French language

Organisation and examination :

Teaching in the first semester, review in January

Units courses prerequisite and corequisite :

Prerequisite or corequisite units are presented within each program

Course contents :

This Mission aims to provide analytical tools to identify entrepreneurial opportunities. Especially creative solutions that could potentially create economic and social value.
The seminar is focused around three PSD themes:

Problem/Pain:Aims identifying problems, difficulties, untreated or poorly satisfied.

Solution : Aims identifying creative solutions that can provide some answers to these problems in order to create value.

Drive : Aims the balance between the binomial problem / solution on the one hand and the deep motivation of project leader in the other hand.

Learning outcomes of the course :

The Mission encourages the student to adopt oriented attitude in creative solutions to the issues raised in the context of his work. The student will demonstrate the ability to search informations to document a problem (problematization). It will also demonstrate the ability to use tools and resources able of generating creative ideas.

Prerequisite knowledge and skills :

Planned learning activities and teaching methods :

The educational objectives of the mission are mainly focus on the development of:

The ability to problematize situations requiring the search for creative solutions.
The ability to document these situations to find solutions.
The ability to generate creative ideas that can provide valuable solutions.

The educational system in place intended to:

Teaching methodologies (Design Thinking, Creativity, Collaborative tools, information searches, ...)
Inspire (By exemplary, testimonies, ...)
Practice (Through concrete practices).

These objectives mainly contribute to the development of ILO 1 to 5 and 9 to 13 of the master's in management sciences, with a specialisation.

ILO-1 : To strengthen knowledge and understanding of management disciplines and its legal, policy and social context
ILO-2 : Gaining the knowledge and understanding of one of the proposed fields of concentration or to gain deep knowledge in the field of the management being already specialized thru a first University Master Degree .
ILO-3 : To understand, in management situations, the transversal tools of quantitative reasoning, information systems and project management
ILO-4 : To acquire the capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem,
ILO-5 : Integrate autonomously researched information, tools, knowledge and context to build and propose, either individually or as part of a team, original, creative and viable solutions to concrete complex management problems, whether real or simulated, taking into account, when necessary, the human, social and legal context.
ILO-9 : Developing a critical sense (arguing)
ILO-10 : Developing a transversal, global vision
ILO-11 : Creative conception of solutions
ILO-12 : Professional capacity for oral communication
ILO-13 : Professional capacity for written communication

Mode of delivery (face-to-face ; distance-learning) :

The Mission is spread over a period of four weeks. The first week is composed of lectures and following three weeks revolve around an active pedagogy based on practical cases.