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| MARK0770-1 | Distribution (B2B, B2C)
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| Duration : | 30h Th |
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| Credits/ECTS : |
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| Holder(s) : | Claude Boffa |
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| Language : | Langue anglaise |
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| Course contents : | The course will deal with the different aspects of distribution both in B2B and B2C context
- Retail distriubution ( Large distribution networks )
- Specialized distribution networks
- Point of sales management
- The franchizing
- Procurement management
- Distribution and maintenance channels in industries and manufacturing
- Cash & Carry management methods |
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| Course objective : | To help students analyse the main distribution channels ( both national and international) and design the marketing strategies to implement it.
To help students understand how to design and implement the marketing strategies for retail sales |
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| Prerequisites : | MKTG 552 Marketing |
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| Workshops : | // |
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| Organization : | Lectures and case studies
Conferences & presentation by external executives
Visits and field trips |
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| Written notes : | // |
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| Assessment : | 1st session assessment : continuing evaluation , group assignments, individual presentation of the group assignments
2nd session assessment : oral examination
Prolonged 2nd session assessment : oral examination |
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| Contacts : | // |
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| Remarks : | // |
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