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| MARK0770-1 | Distribution (B2B, B2C) | ||||||||
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| Duration : | 30h Th | ||||||||
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| Holder(s) : | Claude Boffa | ||||||||
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| Course contents : | The course will deal with the different aspects of distribution both in B2B and B2C context - Retail distriubution ( Large distribution networks ) - Specialized distribution networks - Point of sales management - The franchizing - Procurement management - Distribution and maintenance channels in industries and manufacturing - Cash & Carry management methods | ||||||||
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| Course objective : | To help students analyse the main distribution channels ( both national and international) and design the marketing strategies to implement it. To help students understand how to design and implement the marketing strategies for retail sales | ||||||||
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| Prerequisites : | MKTG 552 Marketing | ||||||||
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| Organization : | Lectures and case studies Conferences & presentation by external executives Visits and field trips | ||||||||
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| Written notes : | Ouvrages en bibliothèque du département : Tarondeau & Xardel - Retailing - Structure de la distribution en belgique - Le marketing dans le commerce de détail ( J. Jallais, J. André ) Editions Vuibert 94 Paris Webster " Industrial Marketing Strategies" Malaval "Marketing Business to Business" Leonard "Stratégies de marketing industriel " Shapiro "Sales Program Management" | ||||||||
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| Assessment : | 1st session assessment : continuing evaluation , group assignments, individual presentation of the group assignments 2nd session assessment : oral examination Prolonged 2nd session assessment : oral examination | ||||||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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