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| MARK0757-1 | International marketing | |||||||||||
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| Duration : | 30h Th | |||||||||||
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| Holder(s) : | Claire Gruslin | |||||||||||
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| Course contents : | The international marketing course is a « blended learning » ie mixing both class sessions with on line sessions. The course is divided in 8 modules : 1) Why is Internationl marketing of viceral importance? 2) IM concepts. IM or intercultural marketing ? 3) How to implement an IM strategy for btob or btoc products 4) How to select foreign markets 5) How to choose the right distribution channel 6) Wich international communication strategy ? 7) Internet & International Marketing 8) Group assignment on a specific topic linked to the evolution of present situations | |||||||||||
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| Course objective : | 1) Main to enhance students' basic marketing knowledge by focusing on key international marketing aspects (strategic and tactical) (2) Specific · to apprehend the international environment complexities and their impact on the marketing discipline (particularly the impact of new technologies) · to master the key concepts and the terminology of international marketing · to tackle strategic and tactical problems · to develop the students capacity to work harmoniously in group (3) Transverse: to experience the e-learning applied to some modules (collaborative work) | |||||||||||
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| Prerequisites : | MKTG 552 Marketing | |||||||||||
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| Organization : | The class sessions are followed by online sessions according to a well defined rhythm of progression which allow students to acquire the necessary competences. It uses the case study method in order to allow students to perceive the problems "in real life". It regularly invite contributors coming to testify their experience. It also includes a collaborative work on a specific topic in international marketing. | |||||||||||
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| Written notes : | The course is available on the following plateform: http://www.hec.ulg.ac.be/ | |||||||||||
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| Assessment : | Assessment 1st session :: Based on three activities: · an online examen 30% of the grade · Class participation is expected for case studies and reading discussions 20% of the grade · the Team project 50% of the grade Assessment 2nd session :: Individual research a specific topic in international marketing | |||||||||||
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| Contacts : | GRUSLIN Claire HEC-Ecole de gestion de l'Université de Liège Rue Louvrex, 14 4000 Liège Bâtiment N1 Tél: +32 4 2327290 Fax: +32 4 2327240 Email: Claire.Gruslin@ulg.ac.be | |||||||||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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