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| MARK0746-1 | E-business | ||||||||
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| Duration : | 30h Th | ||||||||
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| Holder(s) : | Philippe Van Der Mersch | ||||||||
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| Course contents : | - The building blocks of the Internet - Internet and society - Internet and the Media · B2C e-business - B2B e-business - Corporate e-business. | ||||||||
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| Course objective : | Provide a better understanding of the situation and major trends of the internet, in terms of technology, business and overall environment, and of their key implications for business decision-makers. | ||||||||
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| Prerequisites : | Basic knowledge of the Internet technologies MKTG 553 International marketing | ||||||||
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| Organization : | - Ensure understanding of basic components of the internet : "what it is" and "how it works", in particular in Belgium. - Focus, through interactive sessions, on learning to identify current and future implications on business. - Illustrate learnings through real-life examples presented by key stakeholders of the Belgian internet community. - Apply learnings on real cases through project teamwork and presentations, used as evaluation. | ||||||||
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| Written notes : | - The Economist. - Cassidy, J. 2002. dot.com The greatest story ever sold. London, Penguin Press. - McKinsey Quarterly. - Salvino, S. 2001. Anthropologie de la société digitale. Brussels, ICHEC. - Thiran, Y. 2000. Sexe, mensonges et Internet. Réseau et transparence. Paris, Castells Labor. - De Meyer, A. 2002. Belgique on line. 30 propositions pour la e-Belgique de demain. Bruxelles, Fondation Roi Baudouin. - Liebowitz, S. J. (2002) Rethinking The Network Economy. | ||||||||
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| Assessment : | 1st session assessment : students set up groups of 4 or 5 people and have 2 distinct assignments : -analyse one of the sessions presented by field actors who master their field -select a company working in e-commerce, analyse its bisiness model, discuss its perspectives and its impact on the sector or develop an e-commerce idea, present its business plan, discuss its perspectives and its impact on the sector 2nd session assessment : the students will have to improve their group assignment | ||||||||
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ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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