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| GEST1038-1

 | International management

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| Duration : | 30h Th | |
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| Credits/ECTS : |
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| Holder(s) : | Jean Lahaut | |
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| Course contents :
| Internationalization strategy; Taking into account encountered differences; Management adjustments, especially in the following fields : - legal & financial fields - marketing & sales - organization & human resources, ...
Characteristics of our main partners : - Germany - France - The Netherlands and other environments. | |
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| Course objective :
| This course will prepare students for the international opening up or growth of their future (small, medium or multinational) company. Indeed for a company, going international means a lot of problems at all levels, and particular solutions.
The course aims at highlighting those problems & solutions in order to learn how to : - approach other markets - understand different environments - take new cultures into account - adapt your organization & your management style.
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| Prerequisites :
| Basic knowledge of management | |
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| Organization :
| - lectures or cases personal accounts - articles to be read or prepared in advance - presentations & debates in class. | |
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| Written notes :
| - BERGER & PARTNER, "Bâtir le management européen", Ed. d'Organisation, Paris, 1995. - HOFSTEDE G., "Vivre dans un monde multiculturel", Ed. d'Organisation, Paris, 1994. - MORAN RT, XARDEL D, "Au delà des cultures", Interéditions, Paris, 1994. - PASCALE RT, "Managing on the edge", Touchstone, New York, 1990. - PORTER M., "L'avantage concurrentiel", Interéditions, Paris, 1986.
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| Assessment :
| 1st session assessment : oral examination : synthesis or emphasis of a particular aspect to be dealt with individuallly in French or English. No document will be necessary or authorized. 2nd session assessment : idem prolonged 2nd session assessment : idem | |
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