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GEST0232-1

Marketing principles

[ version française ]

Duration :45h Th
Credits/ECTS :
2nd "candidature" in political sciences (governance - internatinals rela)4,5
2nd year of a Bachelor's degree in economical sciences5
2nd year of a Bachelor's degree in sciences of management5
2nd year of a Bachelor's degree in engineer of management5
2nd "candidature" in management sciences4
2nd "candidature" management engineer4
required preliminary complement to register in the "licence" in company management4
required preliminary complement to register in the "licence" in management sciences4
1st "licence" in economical sciences4
1st year of a "maîtrise" in economical sciences4
épreuve préalable à la licence en gestion de l'entreprise4
Holder(s) :Chantal de Moerloose
Course contents : The course is about the general principles of marketing.

This 45 hour course will be include some conferences and a student's congres
Course objective : The course aimes to make students familiar with basic notions in marketing and management with tools of analysis.
It attempts to develop students' management reasoning which integrates these notions into a progressive approach resulting in a strategic decision.
Through exercises and case studies, this course aims to give students the possibility to implement their reasoning in concrete management situations
Prerequisites : None
Workshops : Preparation of case studies
Organization : Interactive course given on each Friday 13.30 - 16.30 1st term
Written notes : A syllabus will be available
Additional reference :
Lambin J.J. (2001), Le marketing stratégique et opérationnel. 5°éd., Paris, Ciaco
Assessment : Written exam in January
Contacts : Professor :
C.de Moerloose, Service Marketing (bte 34),
Bvd du Rectorat, 7 (B31), 4000 Liège
Tel. : 04/366.46.95 et 04/366.27.21
e-mail : demoerloose@mark.ucl.ac.be
Website: http://www.egss.ulg.ac.be/marketing

Secretary:
C. BROSE, Bât. B31, Local II/54
Tel. : 04/366.27.21




ULg : Students and Studies Administration - Academic Affairs
Contact : Monique Marcourt, direction A.E.E.
Date of data : 27/02/2006
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