2023-2024 / GEST7088-1

Strategy and performance management


25h Th

Number of credits

 Master in management (120 ECTS) (evening classes)4 crédits 
 Master in management (120 ECTS) (Management of Transitional Organizational Systems (MOST))5 crédits 
 Master in management (60 ECTS) (evening classes)4 crédits 


Anne Chanteux, Anne Chanteux, Nathalie Crutzen

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester


Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents


- Presentation of the global context (economic, societal, technological, political... challenges)

- Introduction to the basic concepts related to strategy

- Section 1: Strategic diagnosis (external and internal analyses)

- Section 2: Strategic formulation (generic competitive strategies, corporate strategies and growth modalities)

- Section 3: Strategic implementation


- Evolution of the role of management control within organizations

- Operational management control : management charts and performance indicators

- The balanced scorecard : performance measurement tool and strategic management

- Sustainable performance measurement


Learning outcomes of the learning unit


At the end of the course, consistent with the KLO of HEC Liège, students should :

- Understand the global economic context in which companies operate

- Master the basic concepts related to strategy (mission, vision, business units, SWOT, PESTER, PORTER, etc.)

- Be able, on the basis of a concrete case study, to make a complete strategic diagnosis, to elaborate several strategic scenarios and to explain how he would implement the selected strategic proposal

- Demonstrate a flexible mind and a ability to adapt the managerial tools presented to the complexity of our Society


At the end of the course, the student must be able to :
- place performance management in the global context of the company, in connection with the strategy and operational activities
- define the concepts of dashboard and balanced scorecard and find ad hoc KPI's, ...


Prerequisite knowledge and skills


Basics in management (marketing, supply chain management, HRM, accounting, etc.)


Cost accounting & budgetary process

Planned learning activities and teaching methods


The learning process can be divided into three main methods:

1. Academic sessions + Participation to conferences given practitioners (CEO, consultants)

2. Autonomous mandatory/required readings. These aim at enlarging the general knowledge of students regarding key concepts in strategic management

3. Students will have the opportunity to work on concrete case studies during the sessions and to share experiences with experts in strategic management

The written exam will be based on the concepts developed during the courses, during the case studies as well as in the compulsory readings


Theoretical concepts and the description of methods and tools are illustrated each time by concrete examples.cIn addition, some sessions take place in the form of flipped classes with wooclap tests. Case studies are submitted to the students' reflection.  

Mode of delivery (face to face, distance learning, hybrid learning)

Blended learning

Additional information:

Hybrid teaching mode (academic presentations, quizz, testimonials, case studies, podcasts)

Recommended or required readings


The students are expected to take notes during the sessions and a series of readings will be available

Reference book: Whittington, R., Regnér, P., Angwin, D., Johnson, G., & Scholes, K. (2022). Exploring strategy. Pearson UK.

Power Point presentations will be progressively posted on the platform


Powerpoint presentations Powerpoint and case studies available on Lol@

Exam(s) in session

Any session

- In-person

written exam ( multiple-choice questionnaire, open-ended questions )

- Remote

written exam ( multiple-choice questionnaire, open-ended questions )

Written work / report

Additional information:

1st session : Individual written exam

2nd session : Individual homework AND/OR Individual written exam

The success of the course as a whole is conditioned by the success of EACH of the 2 parts (strategy and performance management).

Work placement(s)

Organisational remarks and main changes to the course

Language: French

Documents such as slides, exercises, case studies, videos, etc. will be available on the platform Lol@ ; so students should consult it regularly. Furthermore e-mails will be sent to students on their official ULiege e-mail address.

Within 4 weeks (maximum) of the publication of exam results (via Lol@ or MyULiège), students who wish to do so may come to HEC to consult their papers at a time agreed with the professor. To do so, they must attend a session scheduled for this purpose by the teacher or, if the teacher has not set a date when the results are communicated, request an appointment by e-mail within a maximum of one week of publication of the results



Nathalie Crutzen


Academic Director, Smart City Institute

Teaching Assistant : Aurélie Bruninx

Email: TBC



Assistant Professor
Director of evening master programs

HEC - Ecole de Gestion de l'Université de Liège
rue Louvrex 14 (bâtiment N1) - 4000 LIEGE


Association of one or more MOOCs