2023-2024 / GEST3762-1

Digital Business


18h Th

Number of credits

 Master in management, professional focus in law and management3 crédits 
 Master in management, professional focus in law3 crédits 
 Master in management (120 ECTS)3 crédits 
 Master in management (120 ECTS) (Management of Transitional Organizational Systems (MOST))3 crédits 
 Master in management (60 ECTS)3 crédits 
 Extra courses intended for exchange students (Erasmus, ...)3 crédits 


André Blavier

Language(s) of instruction

English language

Organisation and examination

Teaching in the second semester


Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

The digital revolution has entered a new phase, stronger and more disruptive. Companies and organizations must start a deep reflexion on their digital transformation (business models, marketing, training, work organization and human resources, relationships with customers, partners and suppliers, research and development, ...). As a leading management school, HEC-ULg wants to prepare its students to this new Digital world and the opportunities of Digital business.
The course is organized as a roadmap from the early E-Business Model to the Digital Business Model that is now dominant but already in transition to an Algorithmic Business Model.

  • Introduction to the to the Digital Transformation
  • From Web As It Was to Web as It is & Will Be
  • From E-Commerce & E-marketing  to Digital Commerce & Marketing
  • Mobile & IoT
  • Cloud computing & API Economy
  • (Big) (Smart) Data & IA
  • Plateformization & Digital Ecosystems
  • Technology Trends
  • Digital Ethics & Challenges
The course focuses of how a company has to transform itself into a platform and, in the future, into a ecosystem.

Learning outcomes of the learning unit

At the end of the course, students will be able to understand the main challenges and opportunities related to the 3 main topics.
They will also know and understand the core technologies and concepts behind the digital business, and how they interact inside companies and economic sectors.
They will be able to perform an efficient technology watch to keep their understunding of the digital business up to date.

Prerequisite knowledge and skills

Since 2020, the "digital transformation" course given in 1st BAC will be a kind of introduction to the course.

Planned learning activities and teaching methods

6 lessons (3 hours) are planned. All of them will be performed by André Blavier.
The course will include three types of activities:

  • Traditional lessons, organized by topics (see above).
  • Lectures by professionals coming from ICT companies (depending on their disponibility).
  • Group works.

Mode of delivery (face to face, distance learning, hybrid learning)

Students will have tho opportunity to use interactive and collaboration tools (RSS feeds, email alerts, sharing tools, etc.).
Group works (3 to 4 students) will be organized for the 5 last lessons. The week before each of them, a topic will be given to a limited number of groups. Two randomly chosen will have to make a presentation in front of the class.

Recommended or required readings

  • The course will be mainly supported by "Powerpoint" presentations. These presentations must be used as a detailled plan for the course and will have to be completed by information and references given during the lessons.
  • Supports and documentation will be available on Lol@ at least one day before each lesson.  Multimedia contents, reference websites, studies, newsletters, people to follow, ... will also be available on Lol@. The idea is to provide scalable and evolutive supports that students will continue to use in their future professional life. 
  • Students are also invited to follow the Twiter account @unpeudeblabla (a specific hashtag will be used for the course).

Any session :

- In-person

written exam ( multiple-choice questionnaire, open-ended questions )

- Remote

written exam ( multiple-choice questionnaire ) AND written work

- If evaluation in "hybrid"

preferred in-person

Additional information:

Group works will be evaluated.
The way the final written exam will be organized will be decided during the course, depending on the global required volume of work.

Work placement(s)

Organisational remarks and main changes to the course

See "Mode of delivery"


André Blavier

Association of one or more MOOCs