2023-2024 / GEST3757-1

Strategy and Business Model Generation


18h Th, 100h AUTR

Number of credits

 Master in management (120 ECTS)5 crédits 
 Master in business engineering (120 ECTS)5 crédits 


Frédéric Ooms

Language(s) of instruction

English language

Organisation and examination

Teaching in the second semester


Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course provides an overview and practical application of the principles and main techniques used to model the overall functioning, both internal and strategic, of an organization.

It is composed of 2 complementary modules:

- The first is dedicated to modeling the functioning of an organization (leader in its sector) thanks to the business model canvas.

- The second is dedicated to the identification and analysis of the business model of a disruptive startup active in the same sector.

Learning outcomes of the learning unit

The Intended Learning Outcomes addressed by the course are :

  • Strengthening knowledge and understanding of basic management disciplines in order to use them to perform a rigorous analysis of a management situation and provide pertinent solutions, including the appraisal of information flows.
  • Gaining the knowledge and understanding of the following fields: management control systems, business information systems and risk management and being able to mobilize them in order to solve concrete management problems or cases.
  • Capacity to research autonomously and methodically the information needed to solve a complex, transversal management problem linked to information flows and their impact on performance, to perform a rigorous analysis of it and to suggest pertinent solutions
  • Understanding and being capable of using modelization methods in the fields of business information modelling, performance management and risk management when seeking a solution for a concrete management problem
  • Providing concrete solutions to a management problem, integrating a dimension of technology & innovation
  • Being capable of professional team work
  • Developing leadership through the group work and through the use of the EFQM Model as a reference for work.
  • Developing a critical sense (arguing)
  • Developing a transversal, global vision
  • Creative conception of solutions
  • Professional capacity for oral and written communication
  • Faced with a management problem, suggesting solutions that are ethical and socially responsible and that respect the principles of good governance

Prerequisite knowledge and skills

Prerequisite (basics and principles) :

  • Management Accounting
  • Management Control
The course is taught in English and supported by documents in English.

Planned learning activities and teaching methods

Students are divided into groups and work on the analysis of the business model of an established company that is a leader in its industry sector:

- They model the "business model canvas" of this company and the environment in which it operates. 

- They study the competition it faces and identify a disruptive startup that addresses one of the 17 SDGs. 

Mode of delivery (face to face, distance learning, hybrid learning)

The course is organized in 10 sessions of 3 hours, organised around presentations and/or discussions with every work group.
A specific work or a detailed follow-up of the practical work has to be realised every week.
Involvement into the different planned activities is compulsory.
The practical aspects of each session are adapted to the Covid context.

Recommended or required readings

See the Lola Campus of HEC School of Management.

Exam(s) in session

Any session

- In-person

oral exam

Written work / report

Continuous assessment

Out-of-session test(s)

Additional information:

Students are evaluated on the basis of the written report (60%) and the oral presentation of their work (40%) and their participation in class (10%).

Work placement(s)

Organisational remarks and main changes to the course

All necessary supports are available here :


Teacher :
Frédéric Ooms


Association of one or more MOOCs