2023-2024 / GEST3055-1

Introduction to Business


30h AUTR

Number of credits

 Bachelor in economics and business management1 crédit 
 Bachelor in business engineering1 crédit 
 Master in multilingual communication (120 ECTS)5 crédits 


Caroline Gerkens, Magali Herman

Language(s) of instruction

French language

Organisation and examination

Teaching in the second semester


Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

This course aims to offer first-year students a first contact with the reality of the business world.
It offers to students, thanks to several practitioner presentations, videos and documentation, the possibility of:
- discover the career path of leaders, managers, CEOs, ..., former HEC students;
- identifying the different types of organizations;
- identifying the different functions and departments which interact inside an organization;
- understanding the economics environment in which the organizations perform ;
- understanding the challenges faced when a company is created.
This course takes place in complementarity and support of the diverse courses provided to these students at the beginning of their business education.
Commitment requested : 30 hours.
This course consists of 5 units taking the form of conferences and note-taking as well as homeworking (reading and watching documentation and supports available on Lola).

Learning outcomes of the learning unit

In coherence with the skills composing the first year of the bachelor degree, through this transversal course, students are be able to:
- become more familiar to the objectives and roles of organizations (public and private, for-profit and non-profit). - discover concretely products and services provided by these organizations. - become aware of, and better understand the different jobs relating to business. - discover the different (management) functions in an organization. - get an overview of the socio-economic panorama and the industrial world in Wallonia and Belgium. - meet entrepreneurs, CEOs and managers.
At the end of this course, students will thus be able to better understand the reality of a company and its management.

Prerequisite knowledge and skills

Planned learning activities and teaching methods

The learning process consists of conferences (CEO, entrepreneurs, managers, ...) and consultation of documentation (videos, articles, websites, ...).

Mode of delivery (face to face, distance learning, hybrid learning)

Blended learning

Additional information:

The course takes the form of face-to-face conferences given by different key actors from the business world, and of homeworking with the consultation and the reading of several types of documentation (videos, articles, websites, ...).
Students discover organizations, their products and/or services as well as their management challenges in an increasingly complex world.

Recommended or required readings

Students are expected to take notes during the conferences (on-site) as well as during the consultation and reading of supports (at home).

Exam(s) in session

Any session

- Remote

written exam ( multiple-choice questionnaire, open-ended questions )

Continuous assessment

Additional information:

The evaluation is based on an conituous assessment to complete after each unit as well as a written exam (based on the content of the conferences and documentation) organized in Mai/June session as a multiple choice questionnaire. 

Continuous assessment counts for 20% of the overall score and the in-session examination for 75%.

The continuous assessment and the examination are scheduled to take place remotely via the e-Campus platform.

The assessment in the second session no longer takes into account the score of the continuous assessment.

Work placement(s)

Organisational remarks and main changes to the course

The details concerning the conferences (dates, presenters, instructions, homework) are announced on Lola.


Lecturer :


Caroline GERKENS


Association of one or more MOOCs