Duration
Creative workshop: mediation mechanisms (part I) : 15h Th, 15h Pr
Editorial communication workshop (part II) : 15h Th, 15h Pr
Number of credits
| Master in communication (120 ECTS) | 5 crédits |
Lecturer
Creative workshop: mediation mechanisms (part I) : Elise Vandeninden
Editorial communication workshop (part II) : Tanguy Habrand
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Creative workshop: mediation mechanisms (part I)
not available
Editorial communication workshop (part II)
Illustrated with numerous examples, this workshop focuses first on the paratext elements specific to book covers. It then looks at the basic principles involved in creating a press service, whether aimed at professional journalists or other intermediaries. Finally, it explores the possibilities offered to publishers in terms of advertising and direct promotion in bookshops and on social networks, taking into account the specific features of each channel. The practical side of this course involves students redefining the cover paratext of an existing book (to be chosen from a list provided by the teacher), and designing its promotional campaign. The final product will consist of a dossier containing original creations (back cover text, press release, publications adapted to social networks) and descriptive elements for all aspects of the campaign strategy and promotional elements too specific to be physically produced.
Learning outcomes of the learning unit
Creative workshop: mediation mechanisms (part I)
not available
Editorial communication workshop (part II)
This workshop aims to develop students' skills in designing elements related to editorial promotion.
Prerequisite knowledge and skills
Creative workshop: mediation mechanisms (part I)
Not available
Editorial communication workshop (part II)
/.
Planned learning activities and teaching methods
Creative workshop: mediation mechanisms (part I)
not available
Editorial communication workshop (part II)
Theory and practice.
Mode of delivery (face to face, distance learning, hybrid learning)
Creative workshop: mediation mechanisms (part I)
Face-to-face course
Editorial communication workshop (part II)
Face-to-face course
Recommended or required readings
Creative workshop: mediation mechanisms (part I)
Not available
Editorial communication workshop (part II)
/.
Creative workshop: mediation mechanisms (part I)
Written work / report
Continuous assessment
Additional information:
not available
Editorial communication workshop (part II)
Written work / report
Work placement(s)
Editorial communication workshop (part II)
/.
Organisational remarks and main changes to the course
Editorial communication workshop (part II)
/.
Contacts
Creative workshop: mediation mechanisms (part I)
elise.vandeninden@uliege.be
Editorial communication workshop (part II)
Tanguy Habrand
tanguy.habrand@uliege.be
Association of one or more MOOCs
Editorial communication workshop (part II)
There is no MOOC associated with this course.