Duration
30h Th
Number of credits
| Master in multilingual communication (120 ECTS) | 5 crédits | |||
| Master in communication (120 ECTS) | 5 crédits |
Lecturer
Language(s) of instruction
French language
Organisation and examination
Teaching in the second semester
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
PARTIM PRIVATE CULTURAL COMMUNICATION
- Evolution of the profession and current issues
- Specificities of the private cultural sector
- Importance of communication at managerial level (image, internal management, etc.)
- Communication strategy
- Communicating what (cultural content vs. para-cultural content, etc.)
- Communicate how (oral, written, audio-visual communication; traditional and digital tools; success vs. failure)
- Communicate for whom (collective vs. individual, audiences, sponsors, public authorities, colleagues, agents, record company, etc.)
- Communicate where (local, international communication; online vs offline)
- Communicate when (pre-event - event - post event; communication in times of crisis)
Learning outcomes of the learning unit
PARTIM PRIVATE CULTURAL COMMUNICATION
At the end of the course, the student will be able to identify the specificities of the private cultural sector, to design, develop and budget a complete communication plan for a private cultural event. He/she will be able to identify the advantages and disadvantages of the different traditional communication tools (radio, TV, posters, newsletters, etc.) but also the new digital tools (social networks, digital marketing, data marketing, etc.). Depending on the type of event, the people involved and the target audience, students will be able to adapt their communication strategy.
Prerequisite knowledge and skills
PARTIM PRIVATE CULTURAL COMMUNICATION
Basic knowledge of communication methods and tools. Writing skills.
Planned learning activities and teaching methods
PARTIM PRIVATE CULTURAL COMMUNICATION
Typical structure of a session: A. (+- 1h) theoretical introduction on a general theme or a specific issue + case study introduction; B ( +-1h) Application (analysis of materials, production, collective critical discussion)
Case studies : Les Ardentes; Reflektor; Fêtes des Solidarités; Mithra Jazz in Liège; OM (launch of a new concert hall in Seraing)
Materials: communication plan, press release, social network history, media partnerships, audio-visual content, invitation to external speaker, comparative analysis with other events (social network analysis, etc.)
Mode of delivery (face to face, distance learning, hybrid learning)
Face-to-face course
Recommended or required readings
PARTIM PRIVATE CULTURAL COMMUNICATION
Analysis of examples seen in the course, research of similar cases and course notes.
Written work / report
Continuous assessment
Additional information:
PARTIM PRIVATE CULTURAL COMMUNICATION
The final assessment will be a synthesis of active involvement during the course and a written group assignment in which students design, develop and produce a (non-fictional) communication plan around an upcoming cultural event.
Work placement(s)
NA.
Organizational remarks
Contacts
CULTURAL COMMUNICATION - PUBLIC PARTIM
Jacques Alexandre
A.Jacques@uliege.be
PARTIM PRIVATE CULTURAL COMMUNICATION
Jean-Yves Reumont
jyr@lesardentes.be
0475686054