Duration
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : 12h Th
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : 36h Th
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : 24h Th
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : 42h Th
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : 18h Th
Accounting, financial plan and legal aspects : 24h Th
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : 18h Th
Seminar or field trip : 6h Th
Number of credits
| Inter-university certificate in tourism and leisure management | 14 crédits |
Lecturer
Tourism and environment in Wallonia and internationally : players in Walloon tourism, Belgian and international players, bodies within the context of Walloon tourism, bodies in Belgium and internationally : Serge Bressers, Vanessa Grandgagnage
Market analysis : understanding the consumer of tourist and leisure services, market research techniques, monitoring and prospective analysis in tourism, cultural approach of audiences : Alain Decrop, Benoît Paquay, Serge Schmitz, Nadia Steils
Destinations : components of the tourist destination, territorial assessment, landscape analysis, mobility, scioeconomic effect of tourist development : Pierre Arnold, Dimitri Belayew, Guénaël Devillet, Serge Schmitz
Strategy and marketing : specificities of tourism and leisure marketing, feasibility study, business plan, tourist products, approach to customers with specific needs, service and quality, good governance and CSR : Céline Brandt, Serge Bressers, Pierre Genard, Delphine Marot, Laurent Smolders
HRM : introduction to HRM professions, social relations in the corporate environment, pay policy elements, internal communications policies, recruitment and selection, skills assessment, management and leadership : Geneviève Degeye, Christine Mathy, Jocelyne Robert
Accounting, financial plan and legal aspects : Alain Dubois, Eric Jurdant
Communication and e-tourism : public relations, lobbying with the stakeholders, mediation and relations with the local population, communications plan, online publishing strategy : Denis Genevois, Philippe Lheureux, Benoît Paquay
Seminar or field trip : Collégialité
Coordinator
Language(s) of instruction
French language
Schedule
Units courses prerequisite and corequisite
Prerequisite or corequisite units are presented within each program
Learning unit contents
Learning outcomes of the learning unit
Prerequisite knowledge and skills
Planned learning activities and teaching methods
Mode of delivery (face to face, distance learning, hybrid learning)
Organisational adjustments related to the current health context
Recommended or required readings
Assessment methods and criteria
Below you will find information on the evaluation methods planned for in-person and remote exams as well as those planned for hybrid sessions. Depending on how the health crisis evolves, the chosen method will be communicated to you no later than one month before the start of the exam session.