Multimedia message design and analysis - Health applications

Duration

30h Th

Number of credits

Lecturer

Dieudonné Leclercq

Language(s) of instruction

French language

Organisation and examination

Teaching in the first semester, review in January

Schedule

Schedule online

Units courses prerequisite and corequisite

Prerequisite or corequisite units are presented within each program

Learning unit contents

Contents are : 1. Visual perception and its mechanisms. 2. Efficacy of media : what the research says. 3. Choice of media according training needs. 4 and ss.)
- Encoding and decoding pictures + media processes applied to texts and images 
-on various supports (leaflets, booklets, posters, videos, PPT) and
-measurement of their effects (impacts)  on factors such as A (Affectivity, Attitudes), S (Skills), C (Cognition), I (Identity, self-Image, metacognition) and D (Decision, intentions, volition).
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Learning outcomes of the learning unit

tageted COMPETENCIES :
Students will be able to
C1. Analyse existing AV messages (and if necessary improve their quality or conceive their use in order to maximize their intended effects)
C2. Conceive AV messages acording to specified objectives (and define these objectives in an operational format)
C3. Measure the (cognitive, affective and conative) effects fo AV messages on various types of target populations
RESOURCES involved:
R1. Master concepts (and apply them on authetic cases) related to
-learning and audio-visual media and use them to solve real problems.
-evaluation methods (measurement methods, instruments and statistical and grafical processing of data).
R2.  Analyse articles in scientific journals and research reports (on the educational impact of audiovisual messages) and judge of relevance of the experimental design and instruments.

Prerequisite knowledge and skills

Planned learning activities and teaching methods

Lectures by visioconferences
Exercises dealing with (1) the analysis of written & oral texts and of pictures (illustrated texts, posters) and of videos, (2) the conception of methods to measure their educational impact, (3) the improvement of their educational quality, (4) data coolection in experimental setting and (5)  analysis of reports on this topic.
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Mode of delivery (face to face, distance learning, hybrid learning)

Distance Course with home work (flipped classes) to be sent by mail before deadlines.
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Organisational adjustments related to the current health context

Recommended or required readings

Syllabus D. Leclercq, Conception & Analyse de Messages Multi-Médias (CAMMM) . Presses Universitaires de Liège (2019-2020) or a series of PPT and texts in Word available on MyUliège..
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Assessment methods and criteria

Below you will find information on the evaluation methods planned for in-person and remote exams as well as those planned for hybrid sessions. Depending on how the health crisis evolves, the chosen method will be communicated to you no later than one month before the start of the exam session.

Any session :

- In-person

written exam

- Remote

written work

- If evaluation in "hybrid"

preferred remote


Additional information:

The final note will sum  Homeworks with announced weights.
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Work placement(s)

Organizational remarks

Some textual and audio-visual contents will have to be downloaded from the e-learning version of the course on the MyULg site.
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Contacts

Prof. Dieudonné Leclercq - d.leclercq@uliege.be - tél : 0477-781851
Published documents may be downloaded for free from http://orbi.uliege.be then type  Leclercq Dieudonné
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